Renowned designer and co-owner of a distinguished design agency, Sagi Haviv, has crafted iconic logos for notable companies like Chase Bank, NBC, State Farm, OBS, NYU, Animal Planet, and the US Open.
His innovative branding style has helped establish him as an influential figure within the design industry. Haviv has an exceptional talent for rendering a brand’s intangible aspects into powerful, resonating imagery.
Haviv also dedicates his expertise to the School of Visual Arts in New York, where he teaches upcoming designers about the craft of visual identity design. His teaching approach emphasizes practical experience, allowing students to grapple with design principles in various contexts.
With his comprehensive understanding of branding, Haviv takes it a step further by writing informative resources on identity design.
Sagi Haviv: Branding guru and mentor
His materials serve beginners and offer valuable insights for established professionals, effectively illustrating the key factors that make up a robust and sustainable brand.
In a recent episode of the DesignThinkers Podcast, Haviv discussed his relationship with acclaimed designers Ivan Chermayeff and Tom Geismar, whose mentorship significantly molded his design acumen.
Haviv is invested in creating meaningful brands and is optimistic about the future of design. He also believes in the design process’s importance of empathy, experimentation, and iterative learning.
During the podcast, Haviv also highlighted the significant role that presentations play in effectively delivering design concepts to clients. He stressed the vitality of strong communication between the designer and client and underscored the importance of timely delivery, attention to detail, and understanding current trends.
Those following the DesignThinkers Podcast can look forward to delving deeper into Haviv’s career and insights at the forthcoming DesignThinkers conference. The conference offers an exclusive peek into the realm of international graphic design and presents an exciting opportunity for enthusiasts to broaden their understanding of this diverse industry.
