MinHash, whose AILA “marketing media maven” spots trends and cobbles together content by applying its artificial intelligence to the media universe, announced today it has sold out to Salesforce.com. A message on the website from the “MinHash team” said, “We will continue to pursue our passion for search, data science, and machine learning on a much broader scale.”
MinHash’s founders are not unaccustomed to working for digital industry powerhouses. Naren Chittar spent close to six years at eBay before helping form MinHash in 2014. There, he managed the Engg team, 12 researchers and engineers who used machine learning to catalog trends. His cofounder, Jayesh Govindarajan, was an Oracle software development manager for five years in the early 2000s who went on to become VP of enterprise collaboration platforms at Avaya.
In AILA, Salesforce has purchased an AI engine that detects trending topics across thousands of media and culls associated text, images, hashtags, and URLs. It then uses crawlers to discover allied images and messaging on client websites to rapidly compose and disseminate content to relevant audience segments. Claims the MinHash website: “This is not another dynamic creative optimization technology; AILA is your personal, AI-driven marketing specialist.”
The MinHash platform will be discontinued on January 21. Salesforce issued no announcements expressing its plans for the new acquisition.
