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A Snapshot of the 21st Century Marketer
10 posts
A Snapshot of the 21st Century Marketer
Nowadays, evolution is the name of the marketing game. But marketers don’t need to look back 50, 20,…
The Do-Good Marketer
Traditionally, the ultimate goal of marketing has been to create campaigns that convince consumers to buy products—both over…
2014: The Year of Transition for Marketers
Every aspect of marketing needs to be rethought. That’s the strong—perhaps jarring—sentiment from James Gross, cofounder of marketing…
15 Digital Facts Every Marketer Should Know
In 2014 digital is at the heart of everything for brand marketers and their campaigns—from email and…
Marketing Lessons to Carry into 2015
The New Year is as much about the past as it is about the future. So often,…
App of the Week: Sworkit
The life of a marketer can be extremely hectic. Whether it’s meeting with clients, attending conferences, or coming…
What (Truly) Matters to Millennials
For marketers, millennials are a moving target. Millennial shoppers are constantly on the go and forever adopting new…
4 Ways to Advance Marketing Performance Analyses
How can marketers make cross-channel attribution a reality? For the past two decades the marketing mantra has been…
Why Being ‘Risk Averse’ Is Bad for Your Career
Many B2B professionals, from marketing, sales—and even product development—behave in a manner that is generally described as “risk…
Are You a Mobile Marketing Wizard? [Infographic]
When it comes to mobile, many marketers consider themselves wizards. But when you pull back the curtain, it…
