ShopRunner, a members-only shopping website, and Domino’s Pizza launched an online sweepstakes April 5 to recruit new ShopRunner members and to entice Domino’s customers to order online.
Consumers can sign up online for a free 30-day ShopRunner trial membership to become eligible for the sweepstakes, which will run through April 25. The company will select one winner each week to receive free pizza for a year in the form of $1,100 in Domino’s gift cards.
“Domino’s is our first [instance of] branching out into a non-traditional [e-commerce] category,” said Jon Kapplow, CMO of ShopRunner. “If you know the history of Domino’s, they’ve innovated in delivery with the HeatWave box and the Pizza Tracker. We felt they’d be a great partner for us.”
The pizza chain introduced HeatWave hot bags in 1999, and launched the Pizza Tracker service to help consumers estimate delivery time in 2008.
In addition to the grand prize, five second-place winners will also receive a one-year $79 membership to ShopRunner. Fifteen third-place winners will receive a $10 Domino’s Pizza gift card.
ShopRunner members will also receive free immediate delivery from Domino’s Pizza.
“Online ordering has become a huge avenue for us,” said Chris Brandon, manager of PR at Domino’s Pizza. “Twenty-five percent of orders are placed online. We’re definitely a legitimate player in the e-commerce world, and to partner with an up-and-comer like ShopRunner is exciting for us.”
The companies will promote the campaign on their respective websites, via email and on social networks, said Kapplow.
ShopRunner, which launched last October, has more than 70 retail partners, including Lord & Taylor, Toys “R” Us and Sports Authority.
