On June 25, 2024, the Supporting Our Artisans and Retailers (SOAR) Together Program ushered in a new era of support for small and midsize businesses (SMBs) adapting to online platforms. The program focuses on leveraging resources, networking opportunities, and financial aid to support digital growth in the face of challenges prompted by the COVID-19 pandemic. It creates a safe space for these businesses, providing them with the tools they need to achieve digital transformation and long-term resilience.
The SOAR Program prides itself on providing a personalized approach, assisting businesses with their unique digital transition needs — from technological to operational challenges. Access to educational webinars, and 1:1 training sessions, and mentorships from successful entrepreneurs are part of the package. Businesses benefit from a supportive community where they can share experiences and foster lasting relationships.
In addition to the general support, the program has also introduced initiatives that specifically cater to women-led businesses and those owned by individuals from the LGBTQIA+. These initiatives provide targeted financial assistance and comprehensive training programs.
SOAR program: Empowering digital resilience in SMBs
Furthermore, they address the unique challenges these groups face, helping them navigate legal processes, secure funding, understand market trends, and foster growth and sustainability in their ventures.
One such initiative is the Women-Owned Business Accelerator. This six-week scheme offers women entrepreneurs resources focused on strengthening their online presence through digital marketing training and mentorship. It also promotes collaboration and networking, thus boosting profitability and sustainability for these businesses.
Another significant initiative, in collaboration with StartOut, serves to nourish the growth of LGBTQIA+ entrepreneurs. This initiative offers scholarships to LGBTQIA+-owned businesses across the US, granting them access to a wealth of resources, mentorship, and networking opportunities. The ultimate goal is to promote and sustain LGBTQIA+ entrepreneurship, creating a supportive business environment for these individuals.
In conclusion, the SOAR Program redefines the digital commercial landscape, catering to diverse entrepreneurs’ general and specific needs. Its commitment to diversity and inclusion symbolizes a progressive change in the business landscape, fostering a new age of digital commerce.
