Former UFC middleweight champion, Sean Strickland’s contentious remarks have often brought unwanted attention to the UFC, creating divisions among his fellow fighters and posing a challenge to the organization’s reputation. Despite his undeniable talent, Strickland’s propensity for controversy threatens to infringe upon the spirit of sportsmanship.
Recently, the Roku-aired documentary, “Fight Inc: Inside the UFC,” delved into the internal struggles the UFC faces due to Strickland’s provocative statements and the PR maneuvers initiated by the organization to handle these. The documentary sheds light on the balancing act between maintaining a favorable public image and accommodating freedom of speech for the athletes.
While Strickland’s comments have undoubtedly strained the UFC’s dynamics, the leadership has shown determination in addressing this matter responsibly, thus demonstrating that running a major sports brand involves managing not just matches, but the complicated narratives that accompany them. The documentary presents an in-depth understanding of how sports authorities manage these demographics, making it a recommended watch for sports enthusiasts and PR professionals alike.
Strickland’s inflammatory remarks before his bout with Abusupiyan Magomedov and his subsequent loss stirred a social media uproar, instigating questions about his professional standing.
Strickland’s remarks: Challenges to UFC’s reputation
Among the controversial statements were his critique of women’s right to vote and disparaging comments about Germans and Brazilians. Despite criticism, Strickland defended his remarks, maintaining that they were misinterpreted.
In reaction to Strickland’s comments, the UFC’s senior VP of Communications, Lenee Breckenridge, and PR Senior Manager, Christoph Goessing, conducted a thorough audit. The duo examined Strickland’s remarks and their potential repercussions closely, considering the extensive audience the UFC appeals to and the organization’s commitment to respect and inclusion.
Despite controversy, UFC President Dana White has chosen to uphold unrestricted free speech for fighters, a decision that might complicate negotiations with potential broadcasters due to the negative PR sparked by controversial fighter comments. Potential backlash could deter sponsors, highlighting the delicate equilibrium between fostering free speech and maintaining a positive business image.
Strickland’s divisive remarks and the ensuing PR difficulties are thoroughly examined in episode two of “Fight Inc: Inside the UFC.” The episode explores Strickland’s inflammatory comments, their impact on the UFC, and how the organization managed the ensuing fallout.
