Browsing Tag
Barbie
2 posts
The Sensational Success of “Barbie”: Unraveling the Unconventional Marketing Magic
In a remarkable twist of events, the joint marketing efforts by Warner Bros. and Mattel for the movie…
Mattel’s Marketing Success: How Barbie Revived the Brand
In recent years, Mattel, the renowned toy manufacturer, has experienced a remarkable turnaround in its fortunes, thanks to…