Browsing Tag
CMO
4 posts
How the CMO role is evolving
The role of the CMO has expanded in recent years. CMOs now deal with more digital, social, personalization,…
Yahoo’s Newest Chief Marketing Officer: Tressie Lieberman
In a recent announcement, Yahoo has appointed Tressie Lieberman as their Chief Marketing Officer (CMO) after an extensive…
Top 3 “Everyone Is a Marketing Expert” Pitfalls and How to Avoid Them
After working for many companies and on countless projects, I have yet to see anyone dropping in unannounced…
Every CMO Needs a Digital Privacy Checklist
The job of a company’s chief marketing officer (CMO) entails many challenges. It can be quite a difficult…
