If you’re native to the NYC megalopolis, you know that Queens is home to some of the city’s best and cheapest food, moderately priced real estate, and is the most ethnically diverse borough. But now, reportedly, the rest of the country will know Queens as Amazon’s HQ2. That’s right: move over Williamsburg. Long Island City is the new hotspot for techies.
If all goes as planned, the Amazon move would bring around 50,000 jobs to the neighborhood and would finally establish New York City as a major technological hub.
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LinkedIn is up to plenty of good these days. The company announced earlier this week the beta release of Objective-Based Advertising in Campaign Manager. This is a complete overhaul of Campaign Manager designed to make it easier for marketers to create campaigns and measure their impact.
The campaign creation experience will lay the groundwork for objective-based optimization and pricing to come mid-2019.
“The new campaign creation flow works seamlessly with our new reporting interface that launched earlier this year. This combination is designed to save time by helping you analyze and optimize your campaign performance,” said Nikin Julka, Group Product Manager, LinkedIn Marketing Solutions.
“In addition to highlighting key results, you can also select from seven additional views to surface metrics that matter to you.”
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Regardless of your political affiliation, I think it’s safe to say we woke up to a different America. It was a dramatic election night that saw the GOP retain their edge in the Senate, but get pummeled by the ‘blue wave’ in the House.
Still, the 2018 midterms saw a record voter turnout. Some 114 million votes were cast in the House in 2018, according to estimates by the New York Times, up from 83 million in 2014. It’ll be interesting to take a further look at social listening data when all the numbers come in. (Stay tuned)
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Salesforce’s Marc Benioff continues to make the world a better place this week after funneling more than $7 million in an advertising campaign to support the San Francisco Homeless Tax Measure — a stance that put him in a very public battle with Twitter CEO Jack Dorsey.
“No matter what I’m continuing my pursuit to help the homeless whether it’s in our children’s hospital, shelters or public schools,” he said at a victory celebration. “I’m continuing everything else for Prop C. We’ve fully exhausted ourselves, but there is no finish line when it comes to the homeless. And we’ll continue our path forward in everything that we’re doing.”
According to preliminary results, 124,365 voters, or 59.87 percent of San Francisco voters, agreed to the measure which would levy less than a one percent tax on the city’s largest companies. It was estimated the measure would collecting between $250 to $300 million annually to fund homeless programs.
