Ex-US President, Donald Trump, has introduced a new symbol for his political campaign, shifting paradigm in terms of color palette, catchphrase, and typography. The updated logo highlights a distinctive blend of colors, a novel catchphrase, and a modern typeface, generating much intrigue and interest among his followship.
The updated logo dramatically uses black and white, diverging from the conventional red, white, and blue color scheme. This significant step towards minimalism portrays a more polished look, delivering an undistracted focus on the content—a feature welcomed by users worldwide.
Traditional slogans are a thing of the past with “Make America Great Again!” replaced by “Never Surrender!”. This phrase, often used by Trump and his team amidst various legal adversities, signifies an evolution in their campaign strategy.
A change in font has also been announced.
Decoding Trump’s updated campaign logo
Moving away from ‘Gotham’, the iconic font of the 2008 campaign, the selection has landed on Akzidenz-Grotesk Extended. An under-the-wrap revelation made to supporters via a donation-requesting email, the switch in typeface marks a symbolic progression towards a revitalized campaign strategy.
Understandably, this transformation aligns with Trump’s fundraising efforts. Merchandise such as mugs and T-shirts that sport the revamped design are currently available for purchase with all proceeds serving Trump’s political pursuits. The strategic rebranding establishes another significant step in grassroots fundraising, signaling his staunch commitment towards his cause.
Interestingly, the original “Make America Great Again!” logo stays visible on Trump’s campaign website, along with the new design. The classic slogan, displayed in well-known colors, coexists with the new black and white emblem, collectively signifying prominent symbols of his campaign.
