Planful Inc, a trailblazer in financial performance management cloud software, has recently teamed up with Postal, a prominent global offline engagement platform. The collaboration aims to empower marketers by providing a seamless way to track campaign data, measure return on investment (ROI), and streamline marketing plans and budgets across multiple channels.
In today’s economic climate, marketers encounter the challenge of proving the value and ROI from their various campaigns and channels. Traditional methods of tracking and measuring ROI, like static spreadsheets, often lead to inefficiencies and limited insights. This is where the Planful and Postal partnership becomes invaluable.
Erik Kostelnik, Founder and CEO at Postal, underscores the importance of measuring and tracking ROI, stating, “Postal has made it easy to achieve ROI with offline engagement. Now, by partnering with Planful, we’re making it easier for our customers to actually measure and track that ROI.”
Planful’s financial performance management software enables marketers to build, execute, and measure plans and budgets while tracking expenses and business value, all in one place. This comprehensive platform allows marketers to gain detailed financial performance insights, make informed decisions, and align their marketing efforts with the overall financial goals of their organization.
With Planful, marketers can compare campaign performance across different channels, including Postal and other ad networks like Google, LinkedIn, and Meta (Facebook & Instagram). This enables them to quickly identify top-performing channels and reallocate marketing spend accordingly.
Rowan Tonkin, Chief Marketing Officer at Planful, emphasizes the benefits of the partnership, saying, “Planful not only gives marketers unprecedented insights into spend and budgets, it lets marketers team up with the Office of the CFO because it helps them speak in the language of financial performance rather than marketing jargon.”
Planful has curated a diverse network of over 70 certified partners to guide, inform, and accelerate the financial performance management journey for its customers. By partnering with Postal, Planful expands its offering and provides joint customers with more critical insights and options to achieve peak financial performance.
Marketers can leverage Planful’s intuitive marketing planning and budgeting tool, in addition to Postal’s offline engagement platform, to optimize their marketing strategies and drive better ROI. The seamless integration between these two platforms simplifies the process of tracking campaign expenses and measuring the impact of marketing activities.
Planful, a pioneer in financial performance management cloud software, is used by businesses worldwide, including well-known brands like 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos. The platform empowers finance, accounting, and business users to plan confidently, close faster, and report accurately.
Postal, founded in 2020 in San Luis Obispo, California, is the leading Offline Engagement Platform serving over 600 B2B customers. It enables personalized and tangible offline engagements, bridging the gap between digital and physical interactions.
FAQ
- What is Planful?
Planful is a pioneer in financial performance management cloud software, offering a comprehensive platform for planning, budgeting, consolidations, reporting, and analytics.
- What is Postal?
Postal is the leading Offline Engagement Platform that enables businesses to create personalized and impactful offline connections with prospects, partners, customers, and employees.
- How does the partnership between Planful and Postal benefit marketers?
The partnership between Planful and Postal empowers marketers by providing a seamless way to track campaign data, measure ROI, and streamline marketing plans and budgets across multiple channels.
- Can Planful be integrated with other ad networks besides Postal?
Yes, Planful can be integrated with other ad networks such as Google, LinkedIn, and Meta (Facebook & Instagram), allowing marketers to compare campaign performance across different channels.
- How can I learn more about Planful’s offerings?
To learn more about Planful’s offerings, including their network of partners and marketing solutions, visit their website at planful.com.
- How can I get started with Postal’s offline engagement platform?
To get started with Postal’s offline engagement platform and create meaningful connections with your target audience, visit their website at postal.com.
Remember, the partnership between Planful and Postal offers marketers a powerful solution to track, measure, and optimize their marketing efforts, driving better ROI and achieving peak financial performance.
First reported by PR Newswire.
