Matt Peters, CEO of Search Manipulator, was selected to be among a group of prestigious guest speakers at The Human Gathering’s 2023 members-only gathering in Malibu. The event included innovators, philanthropists, and executives from a wide range of industries and from many countries.
Some of the featured speakers included: Dr. Drew Pinsky, an addiction treatment and internal medicine specialist; Tim Ballard, CEO of Operation Underground Railroad, a non-profit working to stop human trafficking; and Matt Peters, CEO and founder of Search Manipulator, a leader in online reputation management and technology. Past guests include: Keith Ferrazzi, Sheri Salata, Tom Bilyeu, Kara Goldin, Jason Fried, Randy Jackson, Tony Conrad, Peter Diamandis, Ashlee Margolis, Rainn Wilson, and many other luminaries.
Matt Peters was invited to speak about the work that his company, Search Manipulator, has done for various nonprofit organizations and why more online reputation management companies are working with nonprofits. He also advised innovators, entrepreneurs, and executives on the importance of online reputation management and how to effectively build a positive online image.
Mr. Peters highlighted four key reasons that online reputation management companies would work with nonprofit organizations. First, it aligns with their corporate social responsibility goals. Second, it helps build strong relationships with the community. Third, the online reputation management companies themselves gain valuable experience in PR, media outreach, and content creation. Lastly, they benefit from the positive publicity that comes with helping nonprofits.
Mr. Peters expounded on the first reason regarding alignment with corporate social responsibility goals: “Like many companies, online reputation management companies understand that they have a social responsibility. One way that they can show their commitment to social responsibility is through offering their skills and resources to causes they believe in. They can help increase awareness of the charitable cause and improve the brand image of their company at the same time.”
Matt Peters’ own company, Search Manipulator, is an example of an online reputation management company that has taken to the idea of performing PR work for nonprofit organizations as a way to strengthen its relationship with the community. They have done pro bono work for Operation Underground Railroad (O.U.R.), a nonprofit organization that fights human trafficking through working with law enforcement agencies.
Not only is this a cause that Mr. Peters and his company fully support but their work has also established them as a trusted partner in the community. The company has also benefited in addition to helping O.U.R. succeed, as they have seen increased customer retention and attracted new customers who share their values.
The third reason that Mr. Peters outlined was how online reputation management companies themselves gain valuable experience in PR, media outreach, and content creation. “The experience gained from working with nonprofits can help an online reputation management firm become better at providing digital marketing services to a business of any size.
I can point to the experience that we at Search Manipulator have gained from working with a variety of nonprofits–we have been able to work with creative talent and agencies that we would not have normally intersected with and we have discovered new outlets and sources that we might never have found independently.”
The final benefit highlighted by Mr. Peters that online reputation management companies gain from working with nonprofit organizations is positive publicity. The public is generally favorable to work done by nonprofits and charities, and companies supporting those causes are typically featured in the media in a positive light. This type of publicity can help to build the company brand and establish it as a leader in the industry.
Mr. Peters concluded his session on online reputation management work for nonprofit organizations by saying, “Many online reputation management companies have recognized the importance of giving back to the community and are actively seeking out opportunities to support nonprofits. This trend is likely to continue in 2023 and beyond as more online reputation management companies recognize the benefits of this type of public relations work.”
In an additional speaking session intended for entrepreneurs and executives, Matt Peters discussed the importance of online reputation management and how to effectively build a positive online image. He outlined four important factors in maintaining a positive online presence: 1. Monitor Your Online Presence 2. Encourage and Manage Customer Feedback 3. Publish High-Quality Content 4. Hire a Good online reputation management/Marketing Company. He explained why each of those factors is important and offered details on how to effectively implement them.
To learn more about Matt Peters and the services offered by Search Manipulator, please visit https://searchmanipulator.com/
To find out more about The Human Gathering, please see https://humangathering.com/
About Matt Peters, CEO of Search Manipulator
Matt Peters is the founder and CEO of Search Manipulator, an online reputation management company that helps customers take control of their online presence. Matt Peters reviews every client’s online presence and develops a customized strategy that will meet their individual needs, rather than applying a cookie-cutter approach to client services as many online reputation management or online reputation management companies do. Matt is well-equipped at navigating the complex landscape of search algorithms and the online world because he applies an engineer’s skillset to the process rather than a salesperson’s. He graduated from Fordham University with a bachelor’s degree in economics. He has appeared on Huffington Post, CBS Money Watch, and ESPN Radio’s Lunch N Learn. One of the key features of Search Manipulator’s business model is that Matt has kept the company lean and avoided unnecessary overhead, enabling him to pass savings on to his clients. Search Manipulator aims to provide the best combination of experience, affordable pricing, and innovative techniques. Confident that they will deliver for their clients, they also offer a 30-day money-back guarantee.
