Vince McMahon has appealed to the reputable public relations agency, Sitrick and Company, widely known for their crisis management abilities, in an attempt to rectify his image. This move is a consequence of a series of allegations led by Janel Grant, a former WWE staff member, who triggered quite a controversy followed by detrimental press for McMahon and WWE.
The recognized crisis management agency, whose clients mainly include notable individuals and corporations facing public scrutiny, is assumed to bring their expertise in managing the existing controversy through not just countering Grant’s allegations but also controlling potential damages to McMahon’s reputation and WWE’s overall image.
McMahon’s dedication to dealing with these accusations is evident from his decision to involve Sitrick and Company, but their plans to handle the matter are yet unknown. This approach portrays McMahon’s intent to revamp his brand and regain public confidence.
WWE’s future in the entertainment wrestling world largely depends on the effectiveness of the Sitrick and Company’s handling of this issue, which we’ll see in the weeks to come. This crucial step is an indirect warning to avoid similar cases in the future and implies an attempt to ensure an all-inclusive and safer working environment within WWE.
Regarded as a formidable agency in the PR industry, Sitrick and Company, led by Michael S. Sitrick, is admired for its strategic handling of situations and professionalism, as noted by Fortune magazine and the Los Angeles Times.
Amid growing legal complications, McMahon has chosen the services of Sitrick and Company.
Managing McMahon’s image amidst allegations
This collaboration has been validated by John Pollock and Brandon Thurston, indicating McMahon’s proactive approach in managing the lawsuit risks. The responsibility of being the media liaison and managing reputation has been given to the renowned PR agency, renowned for their handling of significant legal cases.
Sitrick himself has publicly acknowledged their work with McMahon, without revealing the detailed strategies due to the lawsuit’s sensitive nature. McMahon, however, seems determined to take the legal issue head-on, reinforced by a competent PR team.
Although the financial agreement between McMahon and Sitrick remains confidential, it’s speculated that a substantial portion of McMahon’s assets had been allocated for this PR endeavor.
Lastly, speculation abounds about Sitrick’s ability to rebuild McMahon’s reputation. Only time will reveal the truth, as we delve deeper into the complex world of public relations.
