Voiso, an AI-driven contact center software provider, is transforming how businesses approach marketing by integrating data analytics and artificial intelligence. Andreas Georgiades, Growth Marketing Lead at Voiso, shares insights into how data-driven decision-making is reshaping marketing and PR, enabling brands to make precise, impactful choices. “Data is the foundation of modern marketing; leveraging it effectively allows companies to connect with their audience more strategically and with greater success,” Georgiades explains.
The traditional methods of broad advertising and non-targeted campaigns are fading. Georgiades highlights the power of data analytics in uncovering trends, predicting future opportunities, and tailoring messaging to specific audiences. “It’s not about reaching everyone, but about reaching the right people at the right time,” he emphasizes, stressing the importance of personalized and precise marketing strategies to build stronger relationships with customers.
Georgiades also discussed how AI powers Voiso’s entire approach, not just in marketing but across its solutions. For instance, Weblio Philippines Inc., which manages thousands of tutoring lessons daily, faced inefficiencies in manually contacting over 1,000 tutors. This process, which took up to three hours daily, was reduced to just one hour after adopting Voiso’s AI-powered dialer, improving productivity and service quality.
“Our AI-powered solutions improve efficiency while enhancing customer engagement and overall service,” says Georgiades. Beyond tactical improvements, data analytics can shape a brand’s entire strategy.
Ai-driven marketing insights
By leveraging market trends and customer feedback, businesses can discover new opportunities and differentiate themselves from competitors. Voiso’s AI-powered analytics, for example, helped a fintech client uncover a demand for sustainable investment products, enabling them to adjust their offerings and gain a competitive edge. “Data gives us the insights to create precise, impactful brand strategies,” notes Georgiades.
Once a strategy is defined, data becomes the key tool for ongoing optimization. With A/B testing, campaign tracking, and attribution modeling, Voiso’s clients gain real-time insights into their marketing effectiveness. “Voiso helps businesses adjust and refine their campaigns in real-time, ensuring the best performance and return on investment,” adds Georgiades.
Voiso pioneers AI-powered solutions for the contact center industry, turning customer interactions into opportunities to gather valuable insights. By analyzing call transcripts, customer sentiment, and agent performance in real time, Voiso’s tools enable businesses to optimize every customer interaction. “We help businesses personalize their outreach at scale, improving engagement and fostering customer loyalty,” Georgiades explains.
AI and machine learning are poised to further transform marketing by making it even more responsive and personalized. Predictive analytics will allow businesses to anticipate customer needs more effectively, creating opportunities for more dynamic and adaptable campaigns. Voiso’s commitment to staying at the forefront of AI ensures that its clients remain competitive in the ever-evolving digital landscape.
