Washington University alum Chelsea Hirschhorn founded Frida, a company dedicated to aiding new mothers with fertility, baby hygiene, and postpartum care. Her own journey with parenthood inspired the venture, which aims to address previously overlooked aspects of infant health and wellness. Using her law and business educational background, Frida has seen substantial growth under Hirschhorn’s leadership. Today, she is a recognized and trusted name in many households and major retail outlets.
Another Washington University graduate, Sara Reardon, has developed a strong online presence specializing in pelvic floor health. Her brand offers exercise regimens and information for women during and after pregnancy.
Washington University graduates shaping the maternity industry.
Her platform, spread across various social media channels, has successfully reached numerous women, helping to de-stigmatize and educate them about the importance of pelvic health during and post-pregnancy.
Establishing two businesses on maternity wear and innovative nursing scarves, Anita Rajendra, also a Washington University graduate, seeks to empower mothers. Emphasizing comfort and style, her ventures have garnered significant customer satisfaction. Besides focusing on clothing, Anita also advocates for self-care through workshops and health talks, proving herself a remarkable figure in the maternity fashion industry.
The common ties between Hirschhorn, Reardon, and Rajendra include their education at Washington University and their experiences as mothers. These shared experiences guided these women into successful ventures — Hirschhorn with Frida, Reardon with an online platform for pelvic health, and Rajendra with maternity wear.
Despite obstacles, both Hirschhorn and Rajendra employed a strategy focused on more than just profit to provide valuable solutions for socially relevant issues. Their ventures illustrate that entrepreneurship isn’t just about running a business and creating significant social change.
