The public relations industry is undergoing a profound change, transitioning from a field traditionally dominated by men to one significantly influenced by women. This transformation is altering the landscape of public relations and steering it towards a more diverse, balanced, and dynamic future.
Women are not simply making their presence felt in the industry, but also providing innovative perspectives and significantly shaping the course of public relations. As Alyssa Ashley, an associate public relations manager, highlights, women bring unique skills – such as the ability to prioritize, assimilate diverse viewpoints, and recognize what appeals to both genders – to the business. This adds a rich diversity to the skillsets available in the sector without overshadowing the contributions men make.
Historically, women’s representation in this industry was limited, with a male entrepreneur launching the first public relations firm in New York in 1904. In contrast, the first female leadership within Public Relations Society of America only emerged in 1973. Today, there is a push towards achieving equal gender representation at all levels, including executive positions.
Now, the Public Relations Society of America regularly organizes conferences and workshops specifically directed at empowering women in the industry and promoting gender equality in all professional scenarios. Along with this, more female graduates are entering the PR field, indicating a shift towards a diverse and balanced future for the industry.
Current data shows that women make up 73% of public relations professionals in 2021, indicative of major industry change. Still, women continue to face hurdles such as unequal pay, ‘glass ceiling’-like restrictions, and a lack of professional recognition. Continually battling these societal barriers, the increasing presence of women in the field demonstrates their resilience and fortitude.
Successful women in the sector, like Kate Mahony, Senior Account Supervisor at KLG PR, and Joanna Coles, Chief Content Officer at Hearst Magazines, stress the importance of effective communication, understanding social dynamics, and fostering inclusivity. Their contributions act as beacons, encouraging young professionals and invigorating the industry.
Leaders, including the Director of Multicultural Publicity and New Business at Allied Global Marketing, argue that building professional relationships is a crucial cornerstone of success in public relations. Their leadership styles and contributions to the industry unequivocally demonstrate the power and potential of diversity and inclusion. Women in PR are not only changing the industrial narrative – they are driving its future.
