As influencer marketing continues to gain prominence, navigating the intricacies of this market can feel like a nonstarter. From finding the right influencers to managing tedious campaigns and measuring performance, there is no shortage of challenges.
Enter Word on the Block, emerging as the leading solution for internal influencer marketing teams looking to scale their efforts. Their suite of tools is designed to simplify the process, empowering brands to form meaningful connections and drive tangible results.
Here’s how Word on the Block can help:
- Streamlined Influencer Selection. Instead of endlessly searching and communicating through influencer databases, Word on the Block enables brands to select from handpicked influencers who are ready to work with your company. Word on the Block handles communication, negotiation, terms, contracts, troubleshooting, and all things tedious on the advertiser’s behalf. Save time, access previously out-of-reach influencers, and review only confirmed, fair and transparent offers.
- Efficient Campaign Management. Their platform streamlines the entire process—from custom brief distribution and content review to payment and analytics tracking—making collaborating with influencers at scale seamlessly, with a single dashboard to track progress. Monitor each creator’s journey through the entire workflow, from contract signing, product shipping, link creation, script submission, content revisions, and post-scheduling.
- Impact-Driven Analytics. Gain valuable insights into campaign performance with Word on the Block’s comprehensive performance dashboard. Monitor social post metrics across YouTube, Instagram, TikTok, Twitch, Facebook, or X in real-time, including views, engagement types, clicks, conversions, and ultimately, ROI and CPA metrics. Easily export data to integrate into marketing models for informed decision-making.
When executed correctly, influencer marketing’s benefits are well documented: strong brand associations, skyrocketing engagement, and superior cost-per-return metrics. Advertisers strive for these benefits but have difficulty keeping up with all the work necessary to capture them. Companies understand their target consumer types and the influencers who can reach them. Still, they struggle with sorting through thousands of influencers, managing communications, negotiations, contracts, distributing information, managing schedules, troubleshooting issues, revising content, and measuring performance.
The key to successful influencer marketing lies in testing various hypotheses, accurately measuring results in a timely manner, doubling down on what works, and continually testing new ideas. However, this process is tedious and requires substantial manual work. Advertisers are faced with a choice between doing the work themselves with the help of expensive software tools or hiring an agency to do it for them, with a lack of transparency and limited influencer access.
Word on the Block offers the perfect solution. They combine the scalability of an influencer marketing platform with the full service of a high-touch agency. With a network of tens of thousands of influencers authenticated on its platform, Word on the Block is able to leverage deep channel metrics to match advertisers with the right influencers. Advertisers are presented with only confirmed, pre-negotiated, complete offers to evaluate, with the full set of available information at their fingertips to help make informed decisions. Once a set of influencer offers are approved, Word on the Block manages each step of the campaign process as intimately as a full-service agency. Backed by the power of its proprietary management infrastructure, advertisers are able to monitor the status of each influencer progressing through each step.
This dual approach eliminates the common trade-offs between comprehensive support and unlimited influencer access, offering brands the best of both worlds. Advertisers maintain ultimate oversight and decision-making power while Word on the Block handles the heavy lifting behind the scenes, enabling companies to scale their influencer marketing efforts, test various hypotheses and strategies, and access the information they need to optimize and iterate.
In addition to easing their client’s workload, Word on the Block provides significant cost savings relative to internal teams and other solutions in the market. By providing influencers with value-added services, including access to a plethora of brand deals in one place, Word on the Block is able to secure offers well below industry standard rates for their clients. Coupled with no subscription costs and a pricing model that aligns its incentives with that of its clients, Word on the Block is the most cost-effective offering in the market.
Word on the Block has partnered with some of the largest U.S.-based advertisers focusing on mass brand awareness, as well as startups focused on short-term ROI. They serve customers across various sectors, including legal services, sports betting, home goods, software, music, hardware, beauty products, and consumer retail.
For advertisers ready to capitalize on the benefits of influencer marketing but constrained by capacity and the lack of an ideal solution in the market, Word on the Block stands out as an excellent choice.
