Achievements and Recognition
On October 25, 2023, Wpromote, a renowned digital marketing firm, achieved remarkable recognition when it was awarded the prestigious Agency of the Year award in both the SEO and PPC divisions at the yearly Search Engine Land Awards. This impressive accomplishment underscores the company’s dedication to helping its clients reach new heights through innovative digital strategies and emphasizes its leading role in the fast-paced media environment. Furthermore, the agency’s inclusion in Adweek’s Fastest Growing Agencies 2023 list demonstrates the effectiveness of its business-centric marketing approach.
Innovation and Collaboration
Wpromote’s exceptional performance lies in their ability to stay ahead of the curve by embracing the latest advancements in technology. The agency’s paid and earned media teams have played a vital role in the AI-fueled transformation of the search engine results page (SERP). By promoting early trials and encouraging the adoption of Google Performance Max (PMax) campaigns, as well as leading experimentation with AI-driven conversational search through Google’s Search Generative Experience and Microsoft’s Bing, Wpromote has effectively redefined the digital marketing landscape.
Collaboration is also at the heart of Wpromote’s success. A remarkable example of this is their partnership with shoe company REEF, where an AI-based PMax paid search strategy led to a 131% revenue growth. By adopting cutting-edge AI-backed campaigns and platforms such as YouTube, Wpromote is able to maximize the potential of their clients in the increasingly competitive digital landscape.
Successful Case Studies
In addition to their PPC achievements, Wpromote’s SEO award recognized their successful partnership with NBCU’s streaming platform, Peacock. Employing a responsive search strategy for the debut of reality series The Traitors, they managed to increase the show’s online visibility and generate significant growth in viewership. By utilizing relevant search queries and optimizing ad copy, Wpromote demonstrated the power of adopting a comprehensive approach to both organic and paid search.
Proprietary Technology and Integration
Wpromote’s VP of Earned Media, Rachel Bucey, emphasized the importance of adopting an integrated search approach supported by the agency’s proprietary technology platform, Polaris. By leveraging Polaris, clients can gain valuable insights into the performance of their digital marketing campaigns, enabling them to make informed decisions to optimize their strategies. This integration of organic and paid search efforts leads to a more unified and consistent user experience across various channels.
Continued Success and Industry Impact
Wpromote’s innovative strategies have earned them numerous accolades, including the Digiday Award for Best in Search for their joint project with Intuit QuickBooks. As the agency continues to push the boundaries of search marketing with cutting-edge technologies and creative solutions, their collaborations with clients such as Intuit QuickBooks showcase the impressive results achieved through a unified vision and seamless partnership.
Leadership and Recognition
Championing innovation and collaboration, Wpromote’s VP of Integrated Media, Sammy Rubin, has made notable contributions to the advertising industry. She was recently honored as an Adweek Media All-Star for her efforts in connecting media divisions for the agency’s clientele. Rubin’s dedication to integrating media divisions has not only made her an invaluable asset to Wpromote, but also a respected figure within the advertising space.
With its strong focus on collaboration, innovation, and cutting-edge strategies, Wpromote continues to redefine the digital marketing landscape and set a new benchmark for success. As a leading pioneer in the industry, the company’s achievements are a testament to its unwavering commitment to delivering exceptional results and setting the standard in exceptional performance for both clients and the advertising world at large.
FAQs on Achievements and Recognition
What awards did Wpromote win at the Search Engine Land Awards?
Wpromote won the Agency of the Year award in both the SEO and PPC divisions at the yearly Search Engine Land Awards on October 25, 2023.
What recognition did Wpromote receive from Adweek?
Wpromote was included in Adweek’s Fastest Growing Agencies 2023 list.
How did Wpromote’s work with AI impact the search engine results page (SERP)?
Wpromote’s paid and earned media teams embraced advancements in AI technology, such as Google Performance Max (PMax) campaigns, to transform the search engine results page (SERP) and redefine the digital marketing landscape.
What was the outcome of Wpromote’s partnership with REEF?
Wpromote’s AI-based PMax paid search strategy led to a 131% revenue growth for REEF.
How did Wpromote contribute to the success of reality series The Traitors?
By employing a responsive search strategy, Wpromote increased The Traitors’ online visibility and generated significant growth in viewership.
What is Wpromote’s proprietary technology platform, Polaris?
Polaris is Wpromote’s proprietary technology platform that helps clients gain valuable insights into their digital marketing campaign performance, enabling them to make informed decisions to optimize their strategies.
What accolades did Wpromote win for their collaboration with Intuit QuickBooks?
Wpromote won the Digiday Award for Best in Search for their joint project with Intuit QuickBooks.
What recognition has Sammy Rubin, Wpromote’s VP of Integrated Media, received for her work in the advertising industry?
Sammy Rubin was honored as an Adweek Media All-Star for her efforts in connecting media divisions for the agency’s clientele.
First Reported on: martechcube.com
Featured Image Credit: Photo by Tom W; Pexels; Thank you!
