Discount retailer Daffy’s promotes apartment deal
Daffy’s Inc., an off-price retailer based in the New York metropolitan region, has launched its first branding campaign…
Merkle forms mobile marketing practice
Database marketing agency Merkle has created a new mobile marketing practice with the goal of helping marketers integrate data…
Direct Group forms unit to handle data breach-related communications
Direct marketing services provider Direct Group has formed a new Compliance & Critical Communications business unit, which will help…
JCPenney’s back-to-school push includes teen Web site
JC Penney Company Inc. has launched an integrated marketing campaign for the back-to-school season that includes a dedicated Web…
Amazon.com launches outdoor store online
Amazon.com has launched a destination shopping site for outdoor recreation items at amazon.com/outdoors. To support the launch, Amazon…
Inside Emerging Media: Netbooks net opportunity for marketers
With little marketing push behind them to date, netbooks have become a darling of the consumer electronics arena…
DM job losses show signs of bottoming out
The direct marketing job market may have hit a bottom, according to the latest quarterly employment report from…
Charming Shoppes makes appointments to direct biz
James P. Fogarty, who became the president and CEO of Charming Shoppes Inc. in April, wasted little time in…
Marketers weave web of loyalty
Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as…
New products mark AAD relaunch
The journey from satellite services?provider to Internet retailer of items for the home may sound unusual but, for…