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What’s happening right now — and what it actually means.

Indiana outbid every other state for data centers with what is now the largest single subsidy package in the country, and lawmakers have not said yet what happens when the bill for it comes due

Virginia is still the largest data center market on the planet, with roughly two hundred facilities packed into a single county, and its legislature is now fighting over whether to keep a sales tax exemption worth an estimated one point nine billion dollars a year

Meta is replacing up to ninety percent of its content review staff with AI, and the marketers most exposed are the ones who have never had to argue with a machine about why their account got flagged

Monterey Park, California just became the first city in the country to permanently ban data centers by popular vote, with eighty six percent of residents in favor

Arizona lawmakers passed a three year moratorium on data center tax breaks to slow the industry down, and in the two weeks before it took effect developers filed nearly as many applications as they had in the previous thirteen years combined

Zeta Global tracked what AI shoppers do before they buy — seven in ten still complete the purchase on the brand’s own site, but the data suggests AI has already shaped which brand that would be

Illinois directed its economic development agency to stop processing new data center tax deals starting this July, after lawmakers left Springfield without passing the reforms the governor asked for

Indiana disclosed this year that more than 93 percent of its data center tax exemption went to a single company, with that one recipient’s share increasing by 1,011 percent in a single year

Virginia projected its data center tax exemption would cost $1.5 million a year when it was created in 2008. In fiscal 2025, the state’s own report put the actual cost at $1.9 billion — a gap that has become a reference point in data center tax debates in more than a dozen other states.

AI has not solved marketing’s measurement problem, it has raised the stakes, because boards now expect proof of ROI at the same time as the tools that were supposed to provide it have made attribution harder to defend

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