Ellen Keohane
291 posts
Presidential candidates partner with Google to target voters online
With 24 states voting in primaries on February 5, candidates took advantage of highly geo-targeted online search marketing…
Super Bowl advertisers score a mixed bag
Overall, this year’s Super Bowl advertisers continued to improve their integration of online and offline marketing efforts, but…
MTAC concerns include USPS drop
While the US Postal Service revealed a 3% drop in mail volume for the first quarter of fiscal…
USPS mail volume drops in Q1 of FY2008: MTAC
According to preliminary financial results, the US Postal Service’s mail volume is down by 3% for the first…
USPS Board of Governors elects new chair
The US Postal Service’s Board of Governors elected Alan C. Kessler as its new chairman, replacing James C.…
USPS makes Premium Forwarding Service permanent
The US Postal Service announced this week that its Premium Forwarding Service will now be available to domestic…
Local online advertising to grow in next five years: JupiterResearch
Local display and search advertising are among the leading online advertising categories marked for significant growth within the…
The legal tangle of competitive keyword advertising
Earlier this month, 1-800Contacts filed a trademark infringement complaint against its competitor, Lens-World, for allegedly purchasing the keywords…
USPS’ $5.1B loss reflects PAEA
In its annual report for fiscal year 2007, the US Postal Service reports that it had a net…
New real estate search site Roost launches
With the goal of helping people find the right “nest,” Roost, a new real estate search site, has…