McDonald’s boosts billboard
The Offer: For two Saturdays in May, McDonald’s? and Tribal DDB Stockholm gave pedestrians in Stockholm’s Stureplan, a…
Burger King directs viewers to tune in for free Whoppers
The Offer: The last piece of work Crispin Porter & ?Bogusky released for Burger King in June (the…
Q&A: David Brown, Meredith Integrated Marketing
David Brown, Meredith Integrated Marketing’s EVP and GM, discusses?the importance of building brand ?awareness and channel evolution? Q:…
Oasis campaign prompts benefits
The Offer: Oasis Grower Solutions, a horticulture and commercial greenhouse products brand, introduced Wedge Plus growing medium in…
Dunkin’ Donuts urges customers to get Dunk’d for baseball tickets
The Offer: As part of Dunkin’ Donuts’ Get Dunk’d campaign, New York metro-area customers can visit stores at select…
Diesel elicits ‘likes’ in Spain
The Offer: Diesel wants customers to know that finding items to “like” on Facebook is no longer limited…
SEC questions Groupon’s IPO filing
The Securities and Exchange Commission has reportedly asked Groupon to define a term the daily deal company used…
Give a little, get a little more
Ever since Nancy Harhut, chief creative at The Wilde Agency, explained to me last fall how subconscious human…
Rapp names Heapps CMO
Direct agency Rapp has named former chief creative officer Rachael Heapps CMO for the US, according to the…
Retail execs to invest excess cash in analytics: KPMG survey
Though retailers don’t foresee the economy recovering in the next year or two, most are set to spend…