Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital marketing strategy. It’s not enough to simply offer high-quality clothing or cool designs – you need a brand people want to support with a relatable message.
If you’re searching for ways to increase your unique clothing brand’s visibility and generate more sales, here are some of the best digital marketing strategies.
1. Offer common, popular items
Whether you’re selling complex or simple designs, unique clothing with small logos, or all-over print (APOP), stick to selling items people already love because it will be easier to market to your audience. Obviously, t-shirts and hoodies are at the top of that list, but there are other items you may not be aware of that have become popular in recent years. These include:
- AOP socks. Everyone loves socks with fun designs. They make great gifts for holidays, birthdays, and other special events. Although the market for socks is pretty saturated, you can always find a special niche. For instance, some companies make sublimated compression socks, while others make custom socks using customer photos.
- Hoodies with sleeve prints. You might be surprised to know just how popular hoodies with printed sleeves have become. They often appear on the best-seller list for print-on-demand (POD) companies, and customers can’t get enough.
- Shoes. Whether it’s boots, tennis shoes, slip-ons, or canvas hi-tops, shoes sell well in the clothing space.
You don’t need to sell every single item in your store, but if it fits with your brand image, don’t hold back.
2. Advertise where your market hangs out
A little research and some ad experiments will tell you where your target market hangs out on social media. However, not every platform is worth your time. For example, there was a mass exodus from X, and many people say ads don’t work on the platform anymore.
If X doesn’t look like a winner, run some tests to see if you can better reach your market on Instagram, Facebook, or Pinterest. You may want to hold off on investing in ads on TikTok for now until it’s known whether or not it will be officially banned in the U.S.
Despite rumors that the app will stop receiving updates and remain functional for a long time, a ban will force U.S. companies to stop hosting TikTok content, which will result in a total loss of access without an international account.
3. Use impulse-buy strategies
Impulse buys are fairly easy to get when you run a unique clothing brand. To get impulse purchases, create a limited-time offer or discount that inspires a sense of urgency, and use retargeting ads to remind people about the products they’ve looked at but didn’t buy.
However, be cautious about sending people emails after they’ve viewed your Facebook ads if they’ve never signed up for your email list. Many people will report your email as spam because it feels invasive. Since Google lowered its tolerance for spam reports last year, it’s not worth the risk. Only send emails to people who have explicitly signed up for your newsletter.
4. Publish product demos
In the clothing industry, product demos can be videos of people unboxing items, trying them on, and showcasing their designs, quality, and unique features. Creative product demo videos that show real people interacting with your clothing will go a long way to generating sales.
5. Be transparent about your printing process
Most customers won’t mind if you outsource the printing process to a third-party since that’s expected, but you should be transparent about the details. For example, be specific about whether your designs are screen printed, DTG, or sublimated.
Go through the purchase process as if you are a customer to provide an accurate estimate for production and shipping times. If your process is exceptionally fast, use that in your marketing messages.
6. Leverage influencer marketing
Not every industry benefits from influencer marketing, but unique clothing brands have a unique advantage. Influencers can introduce your brand to a vast network of fans, and the closer your visions align, the more sales you’ll get.
Having an influencer star in an unboxing video can be a major turning point for your brand. Just be sure to disclose that they’ve been compensated for making the video to stay legally compliant.
Grow your clothing brand with digital marketing
Clothing brands have endless online opportunities to attract customers and grow, but success depends on how well you can reach your market – not just with ads but with your brand’s message. With a comprehensive digital marketing strategy, your unique clothing company can stand out, regardless of the competition.
Photo by Clark Street Mercantile on Unsplash
