AnalysisLatest
The forgotten skill that made Got Milk and Just Do It unforgettable
Every few years, a new framework promises to revolutionize how brands connect with consumers.
The complete file
All stories
Reporting, analysis, and human patterns, ordered by publication date and built to be read beyond the headline.
Psychology
7 quirky habits that may suggest you’re unusually good at marketing
Editorial correction, 15 September 2026: Unsupported first-person experience language was removed.
Digital
QR codes were declared dead. Now they’re everywhere. What changed?
In 2010, brands rushed to plaster QR codes on everything from movie posters to running shoe packaging.
News
Researchers discover AI language models are getting better at predicting what headlines…
The recent study, published in Journalism and Media, didn't set out to prove AI superiority.
Psychology
You already know you’re an introvert — so why do you keep seeking permission?
You felt it the moment those Friday night plans fell through and the first thing you noticed was relief.
Digital
The 2020 prediction that became a Google ranking factor
In December 2019, DMN gathered digital experts to forecast what marketers would need in 2020.
Digital
Obama’s inbox satisfier: What a 14-year-old email analysis still teaches marketers
Two weeks before the 2012 presidential election, marketing analysts at StrongMail conducted an unusual experiment.
The Noise
Why recognition like the DMNews 40 Under 40 matters more than you think
An archived version from 2016 is available for reference here.
Digital
9 revealing reasons someone only reacts to your negative posts
Editorial correction, 15 September 2026: Unsupported first-person experience language was removed.
Digital
The Dry Eye Company’s two-decade lesson in e-commerce platform selection
This article was published in 2026 and references a historical event from 2017, included here for context and accuracy.
Digital
When innovation outpaces adaptation: What mobile email taught us about digital…
A little more than a decade ago, something remarkable happened in marketing.
News
The 12% problem: Why most B2B organizations still lack a unified customer view
In 2013, the CMO Council released findings that should have been a wake-up call.
Psychology
If you can afford these 6 things without checking your bank account first, you’re…
Ask someone how they know they're wealthy, and you'll hear a familiar answer: a specific number.
Psychology
Men who peaked in high school and struggled to move on may display these 8 behaviors in…
His best stories all end with "back in the day," and his identity seems frozen somewhere around senior year.
Analysis
The communication style that pushes people away while trying to get closer
Editorial correction, 15 September 2026: Unsupported first-person experience language was removed.
Digital
Why enterprise software’s “suite versus best-of-breed” debate misses…
In 2017, SAP Hybris appeared in Gartner's Magic Quadrant as a leader in multi-channel marketing.