Advertise with DMNews

Reach the people who craft the messages behind modern products – marketers, comms leads, creators, founders, and platform operators. We partner with brands that value clarity and substance.

Reach Over 50 Million Monthly Pageviews – 70% in the U.S.

At Brown Brothers Media, our network of digital publications attracts 50+ million monthly pageviews, with over 70% of our readership based in the United States. We’ve built an expansive audience by focusing on high-quality, organic content that resonates with readers, whether they discover us through Google Discover, search engines, or social media.

Genuine, Organic Growth

Google Discover: A significant portion of our traffic comes from Google Discover, reflecting the strong engagement and relevance of our articles. Our editorial team optimizes content for real human interest—rather than quick-click bait—resulting in consistent visibility on this highly competitive platform.

Search & Organic Reach: Beyond Discover, the bulk of our visitors find us through organic search, demonstrating our commitment to producing highly valuable content that answers real questions and needs.

Social Media Amplification: Our articles are frequently shared and discussed across social media platforms, growing our audience even further while keeping it authentic and engaged.

Why DMNews

• Method-led storytelling: Every sponsored piece follows our framework—Inner Message / Outer Message / Why it matters—so readers get practical, memorable takeaways.
• High-intent audience: Communications, growth, product marketing, creator economy, and brand leadership across tech, media, B2B, and consumer.
• Trust-first: Clear labeling, human editing, and sources. We say no when there isn’t real value for readers.

Partnership formats

1) Sponsored Article (method-led)

A co-created feature that frames your product or insight through Inner / Outer / Why it matters with clear sourcing, screenshots, and practical use-cases.

• 800–1,300 words, edited by DMNews.
• Includes 1x hero image and up to 4 inline visuals.
• Distribution: site + LinkedIn/X posts; optional newsletter inclusion.
• Label: Sponsored.

2) DM Playbook (how-to)

Tactical guide (scripts, flows, checklists) that readers can apply immediately—ideal for tools and services solving real messaging problems.

• 1,000–1,600 words + downloadable checklist or template.
• Optional CTA block to your resource or free trial.
• Label: Sponsored.

3) DM Teardown (case study)

We analyze a real DM or outreach sequence (redacted as needed), show the before/after, and highlight the principles behind the win.

• 800–1,200 words + 3–6 screenshots.
• Can feature your customer story with measurable outcomes.
• Label: Sponsored.

4) Newsletter Placement

• Top or mid-issue box (headline + 40–60 words + link) and/or dedicated send (limited).
• UTM tracking + post-send performance summary.

5) Display & Category Sponsorship

• IAB units: 300×250, 300×600, 728×90, 970×250, 320×50, 336×280.
• Target by section, device, or geography (where available).

6) Series & Column Sponsorship

Own a recurring franchise such as Signal vs Noise for a fixed period (logo lockup, mention, and thank-you line).

How we work

1. Discovery (15–30 min): Goals, audience, timing, and success metrics.
2. Concept & outline: We propose angles and the best format; you approve.
3. Draft & review: You review for accuracy; we ensure clarity and neutrality.
4. Launch & distribute: Publish on dmnews.com with clear labeling; push to social/newsletter if included.
5. Report: Summary of impressions, clicks/CTR, top referrers, and key engagement signals.

Creative specs

Sponsored content

• Word count: 800–1,600 depending on format.
• Assets: logo (SVG/PNG), 1–5 images (1200×630 recommended), short product demo (optional).
• Links: up to 2 destination URLs + 1 resource; all sponsored links use rel="sponsored"/nofollow.

Newsletter

• Headline (max 55 chars), body (40–60 words), URL with UTM, 1 image (max width 600px).

Display

• Accepted: JPG/PNG/GIF or HTML5; max 200 KB (rich media on request).
• IAB sizes: 300×250, 300×600, 728×90, 970×250, 320×50, 336×280.

Editorial standards & policies

• Labeling: Paid work is clearly marked Sponsored. Editorial independence is maintained.
• Reader value first: Pieces must deliver practical insight, not just promotion.
• Claims: Substantive claims require evidence or customer proof; we may add or request citations.
• Categories we don’t accept: Adult content, illegal substances, predatory lending, gambling, get-rich-quick schemes, misleading health or financial claims.
• Links: Sponsored links use rel="sponsored"/nofollow. We don’t sell dofollow links.

Pricing

Rates vary by format, placement, and flight length. Package discounts and annual partnerships are available.

• Sponsored content (Article, Playbook, Teardown): flat fee per piece; add-ons for newsletter and social.
• Newsletter: per-issue (top box / mid) or dedicated send.
• Display & category sponsorship: weekly or monthly SOV packages.
• Series sponsorships: fixed monthly with minimum run.

Let’s Talk

If you’re interested in leveraging our 50+ million monthly pageviews, a highly U.S.-centric audience, and brand-safe publishing environment, contact us at: [email protected]

We look forward to collaborating with you to create meaningful, results-driven advertising campaigns.

Frequently asked

Start the conversation

Email [email protected] (DMNews) or [email protected] (network) with your goals, timeline, and any assets. We’ll respond within two business days.