Politics,
read clearly.
Reporting, analysis, and human patterns, ordered by publication date and built to be read beyond the headline.
When Mercately's co-founder Henry Remache told an Ecuadorian client in 2021 to focus their entire sales operation on WhatsApp, conventional e-commerce wisdom said this was backwards.
Lock screen ads and Amazon widgets constantly delivering promotional messages.
In February 2006, Eric Thomas, CEO of email list management company L-Soft, published a commentary that would prove remarkably prescient.
Every website visit creates a numbered trail between your device and the server you're accessing.
Back in 2015, personalization was emerging as a competitive advantage.
The marketing industry's reaction was swift and predictable.
A decade later, that finding remains uncomfortably relevant.
In 2011, Disney Parks launched what became a template for modern user-generated content campaigns.
Back in 2016, marketers loved sharing omnichannel statistics.
In 2012, the Interactive Advertising Bureau published findings that seemed to validate the mobile advertising industry's most optimistic predictions.
In 2016, a Merkle Group study found 63% of CRM initiatives failed.
More than a decade later, this disconnect has evolved but persists.
A decade later, as Waymo expands to over 20 cities and targets one million rides weekly by end of 2026, that same dynamic resurfaces.
In 1999, QVC was sued by two former employees alleging their dismissals were racially motivated.
According to a study by Beresford Research, positive shares increase intent to purchase and product value by 9.5%.
When California Governor Jerry Brown signed the California Consumer Privacy Act in June 2018, it marked an unexpected turning point.
