DigitalLatest
When platforms make infrastructure your problem
In February 2006, Eric Thomas, CEO of email list management company L-Soft, published a commentary that would prove remarkably prescient.
The complete file
All stories
Reporting, analysis, and human patterns, ordered by publication date and built to be read beyond the headline.
Digital
When your IP address becomes a barrier to opportunity
Every website visit creates a numbered trail between your device and the server you're accessing.
News
When personalization becomes expectation: why more data doesn’t mean more…
Back in 2015, personalization was emerging as a competitive advantage.
Digital
What marketers revealed when they fought do-not-track
The marketing industry's reaction was swift and predictable.
News
Why omnichannel marketing requires reorganization, not just technology
A decade later, that finding remains uncomfortably relevant.
Digital
User-generated content campaigns work best when brands acknowledge what they’re…
In 2011, Disney Parks launched what became a template for modern user-generated content campaigns.
Digital
When knowing omnichannel matters wasn’t enough to make it happen
Back in 2016, marketers loved sharing omnichannel statistics.
News
When mobile shopping happens at home, advertising acceptance becomes irrelevant
In 2012, the Interactive Advertising Bureau published findings that seemed to validate the mobile advertising industry's most optimistic predictions.
News
CRM failure rates haven’t improved in a decade: here’s why
In 2016, a Merkle Group study found 63% of CRM initiatives failed.
Digital
Why marketing and IT still can’t agree on speed
More than a decade later, this disconnect has evolved but persists.
Digital
Why innovation lost the rideshare wars and capital won
A decade later, as Waymo expands to over 20 cities and targets one million rides weekly by end of 2026, that same dynamic resurfaces.
News
The graveyard shift problem: how scheduling masks discrimination in retail
In 1999, QVC was sued by two former employees alleging their dismissals were racially motivated.
News
Shares: new and improved word of mouth
According to a study by Beresford Research, positive shares increase intent to purchase and product value by 9.5%.
Digital
What California’s privacy law revealed about tech business models
When California Governor Jerry Brown signed the California Consumer Privacy Act in June 2018, it marked an unexpected turning point.
The Noise
The future of smart billboards is a surveillance problem
The smoking-cessation billboard that coughed at smokers seemed clever when it appeared in Sweden over a decade ago.
The Noise
Why print publishers confused brand leverage with market immunity
This article was published in 2026 and references a historical event from 2008, included here for context and accuracy.