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The psychological boundary that social commerce can’t cross
When Levi's integrated Facebook's newly launched Social Plugins in April 2010, the denim brand positioned itself at what many believed would be a transformation in retail.
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Reporting, analysis, and human patterns, ordered by publication date and built to be read beyond the headline.
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When technology connects but strategy fragments
Programmatic systems were automating ad buying decisions.
Digital
The trust gap: why 88% of consumers demand promises kept, not promises made
The 2018 Cambridge Analytica scandal marked a watershed moment in consumer awareness about data privacy.
News
When marketing promises outpace what organizations can deliver
Today, those crude errors have evolved into something more insidious.
Digital
When multichannel marketing strategy became multichannel anxiety
By 2014, digital marketers confronted an expanding universe of platforms competing for attention and budget.
Digital
Sprinklr’s 2020 DMN award captured the moment unified platforms became more…
When Direct Marketing News named Sprinklr its 2020 Marketing Cloud Company of the Year, the decision seemed like standard industry recognition.
News
From goodwill gesture to legal obligation: 13 years of data broker accountability
The move was hailed as groundbreaking, with industry observers praising Acxiom for leading the charge toward transparency.
News
When platforms negotiate for survival instead of partnership
In February 2001, Napster announced a partnership with Edel Music AG, Germany's second-largest independent music label.
Digital
Beyond December sales: why full-funnel holiday marketing drives year-round revenue
Brands still face compressed shopping windows, escalating ad costs, and intensifying competition for consumer attention.
News
When physical mail outperforms digital: the response rate paradox
In 2012, the Direct Marketing Association released research that challenged a core assumption in marketing strategy.
News
The integration illusion: what 2009’s mobile marketers understood that we forgot
Seventeen years later, that scramble has only intensified.
News
Account-based marketing solved its adoption problem, now it faces an execution crisis
Back in 2015, a SiriusDecisions study revealed that 92% of companies acknowledged ABM's value, with some calling it essential for B2B marketing.
Digital
When Amazon’s marketplace bet failed: what zShops taught about productive failure
When Amazon launched zShops in 1999, the company positioned it as a transformation from online bookstore to "full-fledged shopping portal.
News
When everywhere became nowhere: what retail learned from chasing teen audiences across…
In 2008, Sears launched what marketing publications called an "aggressive" back-to-school campaign targeting 8-to-14-year-olds.
Culture
The difference between talking at customers and talking with them
When Twitter launched Promoted Tweets on April 13, 2010, Virgin America became one of the first brands to test the new advertising format.
News
What USPS told marketers about your mail preview service: the 2015 interview that…
In 2015, Gary Reblin sat for an interview with Direct Marketing News about the U.S. Postal Service's new Real Mail Notification pilot.