First USA, New York Life Go Platinum Credit Card Gives Insurance Company Access to Customers Each Mo
One of the nation's largest credit card issuers has expanded its partnership relationship by introducing a platinum card…
Worldata Buys Back WebConnect
List-management and database marketing firm Worldata announced last week that it has bought back publisher CMP Media Inc.ís…
J.Crew Lays Off 100 Workers After Disappointing Year
J.Crew Group, New York, has dismissed 100 workers, or 10 percent of its salaried employees, following a year…
How the Internet Is Privacy and Profit Positive
Imagine for a moment, that catalog marketing were a new medium for the direct marketer. Could this new…
Super Heroes Wage Oki Campaign ; Ad Readership, Web registration Garners Qualified Leads
Oki Semiconductor is feeding its sales representatives more than 1,000 qualified leads from the Internet each week —…
Database, Targeted DM Lets Book Seller Take on Big Chain
When three Barnes & Noble bookstores planned to set up shop in his Milwaukee neighborhood in 1995, independent…
Metromail Sees Possible Conflict as Henricks Takes FDE Helm
Susan Henricks never imagined that the noncompete agreement she signed when she stepped down as president and CEO…
Reader's Digest Pushes Into Health Care Market With 'Unserts'
Reader's Digest is moving ahead with a plan to deliver targeted information and advertisements to sufferers of 25…
Marketers Tune in to Direct Response Radio, Advertising Jumps 82 Percent in '97; Companies Report Bi
Direct response radio advertising is on the upswing. Advertisers allocated $62 million toward the medium last year, an…
NY Restaurants Get Feedback With Response Cards
Two restaurant groups in New York are keeping pace with their customers’ needs through diner response cards. Be…