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The Inner Message
955 posts
From noise to revenue: What intent data is really telling you
This article was originally published in 2017 and was last updated on June 28, 2025. Tension: Marketers want…
The importance of Instagram aesthetics
This article was originally published in 2024 and was last updated on June 28, 2025. Tension: Brands want…
The hidden cost of brand mergers: Lessons from Talbots and J.Jill
This article was originally published in 2006 and was last updated on June 28, 2025. Tension: Fashion brands…
4 small business martech tools you need to invest in ASAP
This article was originally published in 2024 and was last updated on June 28, 2025. Tension: Small business…
When marketing meets dignity: Lessons from a quietly brilliant email campaign
This article was originally published in 2001 and was last updated on June 28, 2025. Tension: Older adults…
Retail customer experiences are changing
This article was originally published in 2022 and was last updated June 28, 2025. Tension: Shoppers say they…
Reliable data analysis? Get it? Got it! Good.
This article was originally published in 2022 and was last updated June 27, 2025. Tension: We trust numbers…
Make social media work for your business
This article was originally published in 2022 and was last updated June 27, 2025. Tension: Businesses want meaningful…
Immersive experiences: the future of retail
This article was first published in 2023 and was last updated June 27, 2025. Tension: We crave meaningful…
The Lexus lesson: How cultural fluency drives long-term brand loyalty
This article was originally published in 2009 and was last updated on June 27, 2025. Tension: Marketers want…