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The Digital Message
86 posts
How eCommerce startups can leverage digital tech to boost sales
Tension: AI personalization, one-click checkouts, and social-commerce ads can turn any garage brand into a global storefront—yet each…
Are you data greedy? Why collecting more isn’t always smarter in the age of information overload
Tension: We think collecting more data makes us smarter—but often, it just makes us feel more uncertain, more…
5 Big Data Insights to Transform B2B Lead Gen
This article was originally published in 2013 and was last updated on June 10th, 2025. Tension: Marketing and…
Why data-driven marketing only works when relevance stays personal
Tension: Marketers are told that more data means better campaigns—but treating data as the answer often disconnects us…
When touch builds trust: What digital forgot and mail remembered
This article was originally published in 2012 and was last updated on June 9th, 2025. Tension: In a…
What marketers often miss—and agencies wish they didn’t
Tension: Agencies and marketers share the same goals but often operate by different values, creating friction instead of…
