9 ways lead scoring separates the gold from the pyrite in your pipeline
A rigorous scoring system reveals which prospects deserve your energy and which ones steal it.
Reporting, analysis, and human patterns, ordered by publication date and built to be read beyond the headline.
A rigorous scoring system reveals which prospects deserve your energy and which ones steal it.
Lord Mandelson failed security vetting. The Foreign Office installed him anyway. The Prime Minister told Parliament 'full due process' was followed…
Cairo, Illinois was promised 30 duplexes from a $1.1 million 3D printer. Fourteen months later, the printer is gone and the FBI is investigating — a…
Foundation models are commoditizing. The real competitive advantage in enterprise AI has quietly moved to the operating layer — and incumbents with p…
A federal jury found Live Nation liable on all ten counts of monopoly behavior, pegging the average overcharge at $1.72 a ticket. The number is almos…
The White House placed Anthropic on a procurement blacklist in February. Two months later, its own officials are negotiating classified access to the…
Criticism fits a familiar internal script; sincere praise scrambles it. For some people, the same nervous system that handles harsh feedback calmly w…
This article was published in 2026 and references a historical event from 2014, included here for context and accuracy. Tension: Marketers demand aut…
A website without intentional content is a stage without a performance, and your audience came for the show.
Marketers who stop forcing CTV into familiar frameworks will be the first to unlock its actual potential.
The Trump administration's move to erase seditious conspiracy convictions from January 6th doesn't change what happened — it changes whether a societ…
Governments are now paying doctors to prescribe friendship. That this qualifies as a medical breakthrough says less about medicine than it does about…
Privacy feels like a room you've furnished, with a door you can open whenever you want. Hiding feels like a room you've been in so long you've forgot…
Criminal syndicates are using $12 virtual-camera kits sold on Telegram to bypass facial recognition security at banks and crypto exchanges, turning t…
Amazon MGM revealed everything about Bond 26 except the actor's name — and the deliberate silence says more about our cultural reckoning with masculi…
Trump discussed a meme comparing himself to Jesus with federal housing chief Bill Pulte before posting it — revealing that the president's provocatio…
The Direct Message
Start with the main weekly letter. Diagnostic readers can receive recognition essays too.
Join the newsletter