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Brands think they understand young people. Young people think that’s hilarious.
The campaign spanned Facebook, Twitter, and YouTube, with behind-the-scenes content and direct fan interaction deployed across each channel.
The complete file
All stories
Reporting, analysis, and human patterns, ordered by publication date and built to be read beyond the headline.
Analysis
People who reach for the same coffee brand every week aren’t always being loyal —…
According to Harvard Business School Professor Gerald Zaltman, "95% of our purchase decision making takes place in the subconscious mind.
Culture
Brands that run from public anger may not always be protecting themselves — sometimes…
Across the advertising industry, a persistent pattern governs how brands respond to social unrest: retreat.
Psychology
The people who grow fastest in their careers aren’t the smartest ones in the room…
The instinct is to withdraw, or to compensate, or to simply stop attending those rooms in the first place.
News
A scoping review of retirement research found eight ways it reshapes family life — and…
Try this as a thought experiment: your partner retires tomorrow.
News
A survey of over 2,000 Americans found the average adult is spending less time with…
In 1990, 3 percent of American men reported having no close friends.
News
Research suggests DNA hidden in dirt is rewriting what scientists thought they knew…
Around the year 2000, a doctoral student at the University of Copenhagen was having a frustrating time.
Digital
AI-generated ads are now matching human creative performance — but only when they…
There is a version of this story that writes itself easily.
News
Research suggests women face a higher burden of certain dementia risk factors — and may…
Nearly two-thirds of people living with Alzheimer's disease in the United States are women.
News
Science researchers say the domestic cat may be one of the most valuable models for…
Not a lab mouse raised in a controlled environment.
News
Research suggests adding banana to your smoothie may block most of the antioxidant…
Frozen mixed berries, a banana for creaminess, some oat milk, and if I'm feeling organized, a spoonful of peanut butter.
News
A new study published in JAMA Network Open suggests one dose of psilocybin may lift…
Georgia, the former Soviet republic nestled between Europe and Asia, has some of the most aggressive drug laws in the post-Soviet world.
Digital
A handful of strangers saying “this is good” outweighs almost everything a…
There is a strange thing that happens when we buy something online.
Digital
The brand that told you not to buy its jacket sold more than ever. That’s not…
Something counterintuitive has been happening in retail for the better part of a decade.
Analysis
Nude postcards, dumpster stamps, and the postal service’s surprisingly relaxed…
The statute leaves little room for ambiguity: such items "shall be withdrawn from the mails.
Analysis
The danger of building something important around one person who can disappear overnight
A single congressional primary in Virginia's 7th District did more damage to U.S. postal reform than a decade of legislative gridlock.