DigitalLatest
User-generated content already outperforms your best campaign and nobody wants to admit it
Across industries, a pattern has become impossible to ignore.
The complete file
All stories
Reporting, analysis, and human patterns, ordered by publication date and built to be read beyond the headline.
Analysis
Columbia University psychiatrist Dr. Mark Olfson warns that restricting access to…
Watching a policy debate unfold around something you or someone you care about relies on to stay functional produces a specific kind of dread.
Digital
Why Coca-Cola still needs a third party to explain who buys its product
A pattern repeats across the largest consumer brands with striking regularity.
Digital
LinkedIn’s redesign proved something most marketers still refuse to accept about…
Across the digital marketing landscape, a familiar pattern recurs with remarkable consistency.
Analysis
Australian researchers say travel could be one of the more overlooked contributors to…
A 2024 study published in the Journal of Travel Research took a different angle.
Digital
USPS betting that internet retailers will circle back to catalogs
A quiet pattern has emerged across internet retail over the past several years.
Digital
What happens when the firm you hired to build your brand has never built its own
Agencies rebrand clients quarterly but let their own websites languish with vague claims about "integrated solutions" and "award-winning creativity.
The Noise
Accenture keeps buying capabilities it used to claim it already had
For the marketing, technology, and media executives who hire these firms, understanding this dynamic matters.
Digital
The mailbox is the last uncontested attention channel, and most marketers are wasting it
A peculiar pattern has emerged across the marketing industry over the past decade.
Psychology
Your customers are already writing your best marketing copy — are you using it?
The gap between those two versions has been widening for years.
Psychology
Your abandoned cart strategy is recovering sales and training customers to never pay…
A shopper finds a product they love, adds it to their cart, hands over their email address, and then stops.
News
Organizations keep migrating bad data to better systems and wondering why nothing…
A decade ago, Experian Data Quality published a study that should have changed how organizations think about moving their data.
Psychology
More data, less clarity: the customer integration trap marketers keep falling into
Most marketing teams today have access to more customer data than they could ever analyze.
News
Everyone believes in inbound marketing. Far fewer can make it work. The difference…
Ask a room full of B2B marketers whether inbound marketing works, and most will say yes.
Analysis
Elon Musk said SSRIs zombify people. I took them for 18 months and I know what he means
Just Elon Musk, posting four words to his 240 million followers: "SSRIs are a huge problem.
Psychology
What 15 years of Bitcoin crises taught us about decentralized money
Today, those same coins would be worth hundreds of millions of dollars.