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When social media became a turf war
Public relations professionals argued their expertise in storytelling and relationship-building made them natural stewards.
The complete file
All stories
Reporting, analysis, and human patterns, ordered by publication date and built to be read beyond the headline.
News
When innovation isn’t enough: What the Spyglass acquisition revealed about…
When OpenTV announced its $2.5 billion acquisition of Spyglass in March 2000, the deal exemplified dot-com era valuations at their peak.
News
The AI-human balance that transformed marketing in 2025
By late 2025, marketing departments found themselves caught in a familiar pattern.
Digital
What happened to the adtech trends we predicted in 2018
In 2018, the digital advertising industry stood at what seemed like an inflection point.
News
When multiplication destroys connection: Walmart’s 3,500 Facebook pages
Instead of just having one Facebook page, Walmart (being the giant that it is) just launched 3,500.
Digital
The USPS pension crisis: Why $6.9 billion in surplus couldn’t prevent the 2011…
This article was published in 2026 and references a historical event from 2011, included here for context and accuracy.
News
Why B2B visitors still abandon websites: The psychology behind form friction
In 2010, B2B companies faced conversion rates around 2.5%, with most abandonment occurring at registration forms.
News
When AI security theater meets platform economics: The hidden cost of convenience
Microsoft filed a lawsuit against a group of hackers who breached the company's servers to create unsafe AI content.
Digital
When marketing technology awards actually predicted the future: Lessons from 2018
Attentive claimed Mobile Marketing Company of the Year.
Digital
The $180,000 question: Why marketing waste persists two decades later
This article was published in 2026 and references a historical event from 2006, included here for context and accuracy.
Digital
Beyond the hype: What three years taught us about retail customer experience
In 2023, the retail sector buzzed with predictions about customer experience transformation.
Digital
When frictionless becomes forgettable: What wearable technology reveals about…
When Carnival Corporation unveiled its OCEAN Medallion wearable at CES 2017, the cruise industry paid attention.
Digital
Why you should care about the product ownership experience
For most brands, this is where the carefully orchestrated customer journey quietly dissolves into a generic support queue and a link to an FAQ page.
News
Premium pricing, revolutionary claims: The celebrity wellness contradiction
Partnering with Playground CEO Catherine Magee, Aguilera was on a mission to break down the deeply ingrained social expectations placed on women.
Culture
WhatsApp commerce reveals what e-commerce platforms misunderstand
Build a proper online store first, the advice went.
Digital
The evolution from ad-supported phones to surveillance infrastructure
Lock screen ads and Amazon widgets constantly delivering promotional messages.