Studies suggest only 51% of Americans read a book last month — and audiobooks may be filling a gap, but not quite closing it

  • Tension: Audiobooks deliver the same story to the same brain regions as reading — and still miss something that only the slower, more resistant act of reading actually builds.
  • Noise: The neuroscience showing that listening and reading activate similar brain regions gets used to justify a substitution the same research, read more carefully, doesn’t fully support.
  • Direct Message: Audiobooks are a reasonable tool for the right job — they become a problem when we use them to check a box we haven’t actually ticked.

To learn more about our editorial approach, explore The Direct Message methodology.

I pick up my phone more than I pick up a book. I know this. I have known it for a while, and I kept telling myself that audiobooks counted, that they were basically the same thing, that I was still “reading” because the story was getting into my brain somehow.

Then I came across a new NPR/Ipsos poll of more than 2,000 adults that found only 51% of Americans had read a book in the past month. And 1 in 6 had listened to an audiobook instead. That last number felt personal. It felt like a mirror.

The poll also found that 40% of Americans consider reading low on their list of priorities, with the most cited reason being a lack of time. I get it. I genuinely do. Between work, a toddler, pregnancy, and trying to keep a household running, “sit down and read a physical book” feels like something people do in a different life phase. But I have been wondering whether I have been using “no time” as a reason when the real issue is something else entirely.

What the research actually says

The good news for audiobook fans is that the brain does not care much about format when it comes to processing meaning. A 2019 study published in the Journal of Neuroscience used functional MRI to scan the brains of volunteers as they listened to and read the same stories. The brain maps from both activities came out virtually identical. The same semantic processing regions activated whether the words arrived through eyes or ears.

A 2024 study in Communications Biology reinforced this, finding that whether participants read or listened to the same narratives, they recruited the same brain regions for understanding. So at the level of comprehension in the moment, listening and reading are more similar than we might assume.

That felt reassuring to me when I first read it. And then I kept reading.

Where the gap starts to show

Robert Sternberg, a developmental psychologist at Cornell University, makes a distinction that stuck with me. He says reading builds cognitive skills over time in ways that listening may not. The activity itself, repeated over years, shapes how the brain works. Audiobooks might deliver the content without delivering that longer-term benefit.

A 2022 meta-analysis of 46 studies found that when listeners could not control the pace, they scored lower on comprehension and were less able to make inferences compared to readers. Literal comprehension was roughly equal. But the deeper processing, drawing conclusions, holding threads together, making meaning from subtext, that is where reading had the edge.

The explanation makes practical sense. When you read, you can pause, reread a paragraph, sit with a sentence that does not land the first time. You notice how a word looks on the page, which helps with spelling, with retention, with making it yours in a way that hearing it does not quite replicate. When you are listening, the narrator moves at their pace. A word you do not recognize comes and goes before you have had a chance to anchor it anywhere.

The multitasking problem

Here is where I had to be honest with myself. The majority of audiobook listening happens while doing something else. Commuting, exercising, cooking. I am basically never just sitting still listening to a book. I am on the spinning bike, or stirring something on the stove, or folding laundry while trying to catch up on a story.

The research is clear that divided attention reduces retention. You absorb less when part of your brain is elsewhere. Which means the audiobooks I “finish” while multitasking are probably leaving less of a mark than I think. I am checking a mental box more than I am actually reading in any meaningful sense.

This is not a guilt trip. But it is worth being honest about what we are actually doing versus what we tell ourselves we are doing.

What audiobooks are genuinely good for

The research does not say audiobooks are useless. It says they have a different value proposition, and we should use them accordingly.

They work well for leisure reading, for books you would not otherwise get to, and for commutes where your eyes need to be elsewhere. If you are listening to a novel for the pure pleasure of story, without needing to retain specific details or engage deeply with complex ideas, audiobooks are a perfectly reasonable choice.

Where they fall short is as a direct substitute for the kind of reading that builds you over time. Dense nonfiction, books that ask you to think, anything you want to remember and apply, those are the ones that deserve your eyes on the page and your phone face down on the table.

I have been thinking about this in the context of my own life. My reading has not disappeared, but it has gotten lazy. I reach for the audio version because it feels like less of a commitment, when really what I am doing is choosing the version that asks less of me.

The time excuse deserves a closer look

When 40% of adults say reading is low on their priority list because of time, I think most of them are telling the truth as they understand it. Life is full. I do not think people are lying when they say they are busy.

But I also think we tend to find time for the things we have decided matter. I do spinning three times a week at lunch because it has become a non-negotiable. I protect it. If I applied even a fraction of that same energy to sitting with a book for twenty minutes before bed instead of scrolling, I would read more books than I do now.

The time argument is often really a prioritization argument wearing a different outfit.

When the easier version stops being the same thing

The brain processes the words the same way in the moment. What reading builds over time — the capacity to slow down, reread, wrestle with difficulty — that happens through the act itself, and the audio version, however convenient, doesn’t ask for the same thing.

Final thoughts

None of this means you need to feel bad about your audiobooks or throw out your subscription. The point is more subtle than that. Audiobooks are a tool, and like any tool, they work well when used for the right job.

Where I think we go wrong is in treating them as interchangeable with reading when we need the deeper benefits that only sustained, focused reading provides. The brain may process the words the same way in the short term, but the long-term cognitive building happens through the act of reading itself, the slowing down, the rereading, the wrestling with a sentence that will not let you go.

I am not giving up my audiobooks. But I am going to stop pretending they are the same thing as carving out thirty minutes with a real book and nothing else competing for my attention. That distinction matters, and I think most of us already knew it, even before the research confirmed it.

Picture of Ainura Kalau

Ainura Kalau

Ainura was born in Central Asia, spent over a decade in Malaysia, and studied at an Australian university before settling in São Paulo, where she’s now raising her family. Her life blends cultures and perspectives, something that naturally shapes her writing. When she’s not working, she’s usually trying new recipes while binging true crime shows, soaking up sunny Brazilian days at the park or beach, or crafting something with her hands.

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