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The most honest question a team can ask before running an experiment may be: are we actually willing to be wro…
A landing page test only produces insight when the hypothesis carries real risk of being wrong.
The complete file
All stories
Reporting, analysis, and human patterns, ordered by publication date and built to be read beyond the headline.
World
Social ads and search ads aren’t really competing with each other — for many peopl…
Allocating budget by channel rather than by cognitive state guarantees that money flows to the wrong task.
World
The loyalty card sitting at the back of someone’s wallet, half-stamped and forgott…
A CRM strategy built on reaction alone is a retention strategy that forfeits retention by default.
World
The way a company treats its best existing customers isn’t always as strategic as…
Knowing what ABM means and building the organizational infrastructure to execute it are fundamentally different capabilities.
World
Not every customer is worth saving, and that’s where the profit hides
Profit grows when companies stop rescuing every account and start investing selectively in high-potential relationships.
World
When a brand emails you a birthday discount for a product you returned, it tends to say…
Personalization works when it begins with customer behavior analysis, and fails predictably when it does not.
World
The companies that are quietly thriving with AI in their marketing tend to have somethin…
AI did not break account-based marketing; it revealed that the majority of programs labeled ABM were glorified batch-and-blast with better targeting…
World
Google+ launched without ads, and that silence spoke louder than any campaign
Withholding the pitch can function as the most powerful pitch of all, if the underlying architecture supports extraction later.
World
People don’t search the way businesses name things — and websites that ignore that…
Keywords are customer conversations happening in plain sight, and site architecture should be built from that dialogue outward.
Inside You
Caltech astronomers say a hidden planet may be quietly reshaping the outer Solar System…
To learn more about our editorial approach, explore The Direct Message methodology. I've been to the Atacama Desert in Chile exactly once in 2022, an…
Inside You
Research suggests one overlooked part of the immune system may help explain why some peo…
To learn more about our editorial approach, explore The Direct Message methodology. There's a pattern most of us have noticed, even if we've never pu…
Local Consequences
Research suggests AI may not take your job directly — but people who learn to use it wel…
To learn more about our editorial approach, explore The Direct Message methodology. Open any feed right now and someone is predicting which jobs arti…
Local Consequences
Research suggests you may not be bad at languages — you may just be trying to learn them…
To learn more about our editorial approach, explore The Direct Message methodology. There is a story a lot of us tell about ourselves, and it goes li…
Local Consequences
Research suggests your brain may already know when an old pattern is no longer helping y…
To learn more about our editorial approach, explore The Direct Message methodology. Picture the version of yourself who keeps doing the same thing an…
Local Consequences
10 good news stories that made us grateful for scientists, neighbors, rescuers, teachers…
To learn more about our editorial approach, explore The Direct Message methodology. It is easy to feel like the world only knows how to get worse. Pa…
World
Companies using Claude Fable 5 should know their data is being retained for 30 days with…
Tension: The most capable model now available is also the one that voids your enterprise data retention agreement — best capability and safest data h…