AnalysisLatest
I’ve interviewed 50 people who came of age before mobile phones and a surprising number of them say…
Think about the last time a close friend called you without warning.
The complete file
All stories
Reporting, analysis, and human patterns, ordered by publication date and built to be read beyond the headline.
Analysis
I’ve asked 100 people about their relationship with television and the answers…
According to Nielsen data, Americans spend an average of more than three and a half hours watching television every day.
Digital
A developer building an AI agent found that the system had recommended a small obscure…
The moment of recognition arrived without fanfare.
Culture
10 songs from the 70s and 80s I wish I could hear again with completely new ears
There is a version of listening that is only available once.
Analysis
I’ve talked to 60 people who were the calm one in a chaotic household growing up…
As Walker puts it: "All this loss of self begins before the child has many words, and certainly no insight.
Culture
I’ve interviewed 50 people who grew up without much money and many of them said…
We'd been talking for a while, and I'd asked her about what it was like to have grown up with very little.
Culture
10 must-watch movie classics that may hold up better now than almost anything made in…
What they share is that every one of them seems to have gotten more relevant over time, not less.
Analysis
I’ve interviewed 100 people about their relationship with a parent who never said…
There is a particular kind of waiting that doesn't feel like waiting at first.
Analysis
Tasks that used to require a team of engineers can now be handed to Claude Opus 4.8 in…
For most of the last decade, building software at scale meant building teams.
Digital
Why the hardest part of changing isn’t finding something better — it’s…
Two brands launch campaigns on the same platform in the same quarter.
Psychology
The best decisions aren’t made by weighing pros and cons — they’re made by…
The pros column and the cons column stare back at you with roughly equal weight.
Digital
People consistently choose video over text when learning about something new. Ads and…
A pattern keeps repeating across the digital marketing landscape, and it has persisted for over a decade.
Digital
The brutal cost of letting AI do all the writing: your voice, your distinctiveness…
Across the publishing and marketing landscape in 2026, a pattern has become unmistakable.
Digital
Google’s algorithm now penalizes the exact content strategy most brands just…
Across the digital marketing landscape, a familiar pattern has emerged over the past eighteen months.
Digital
Brands think they understand young people. Young people think that’s hilarious.
The campaign spanned Facebook, Twitter, and YouTube, with behind-the-scenes content and direct fan interaction deployed across each channel.
Analysis
People who reach for the same coffee brand every week aren’t always being loyal —…
According to Harvard Business School Professor Gerald Zaltman, "95% of our purchase decision making takes place in the subconscious mind.