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Direct Message News

Direct Message News is the byline under which DMNews publishes its editorial output. Our team produces content across psychology, politics, culture, digital, analysis, and news, applying the Direct Message methodology of moving beyond surface takes to deliver real clarity. Articles reflect our team's collective editorial process, sourcing, drafting, fact-checking, editing, and review, rather than a single writer's work. DMNews takes editorial responsibility for content under this byline. For more on how we work, see our editorial standards.

Fake reviews now cost less than the products they promote

SEO predictions age like milk, but ignoring them ages worse

Every Google algorithm update is a performance review nobody asked for

NASA sent a thank-you letter to a hacker, and it says everything about where cybersecurity is headed

Brands are optimizing for a search behavior that fewer and fewer people actually have

Predicting which jersey a fan will buy before they know the team exists

The advertising industry knows a fifth of its impressions are fake and keeps buying anyway

Satisfied customers still leave, and most brands never ask why

Marketers spent 2014 watching consumers change and did absolutely nothing about it

CallRail hit $100M in recurring revenue by solving a problem most small businesses didn’t realize they had

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