Marketing Channels

Can marketers expect to get predictable measurement and accountability from social network campaigns? This was a question that…

While the US consumer watches gas prices rise, there may be a positive spin for the cataloger and…

DMNews was recently given a peek at the the results of an anonymous survey on b-to-b business conditions…

I was beaming on the subway this morning when I flipped open my New York Times Magazine and…

At this morning’s Rock the Digital World summit, hosted by Avenue A | Razorfish and its clients, I…

While marketers are increasingly looking to engage consumers, agencies often fall short of being able to provide the…