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Accenture keeps buying capabilities it used to claim it already had
Serial acquisition at this scale reveals the gap between consulting's promise of knowledge and the reality of building it.
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World
The mailbox is the last uncontested attention channel, and most marketers are wasting it
The mailbox earns attention precisely because so few marketers treat it with the strategic rigor it deserves.
Inside You
Your customers are already writing your best marketing copy — are you using it?
To learn more about our editorial approach, explore The Direct Message methodology. There is a version of marketing that most teams still operate by…
Inside You
Your abandoned cart strategy is recovering sales and training customers to never pay ful…
To learn more about our editorial approach, explore The Direct Message methodology. A shopper finds a product they love, adds it to their cart, hands…
Local Consequences
Organizations keep migrating bad data to better systems and wondering why nothing improv…
To learn more about our editorial approach, explore The Direct Message methodology. A decade ago, Experian Data Quality published a study that should…
Inside You
More data, less clarity: the customer integration trap marketers keep falling into
To learn more about our editorial approach, explore The Direct Message methodology. Most marketing teams today have access to more customer data than…
Local Consequences
Everyone believes in inbound marketing. Far fewer can make it work. The difference comes…
To learn more about our editorial approach, explore The Direct Message methodology. Ask a room full of B2B marketers whether inbound marketing works…
Inside You
Elon Musk said SSRIs zombify people. I took them for 18 months and I know what he means
To learn more about our editorial approach, explore The Direct Message methodology. This morning, a friend sent me a screenshot. No caption, no…
Inside You
What 15 years of Bitcoin crises taught us about decentralized money
To learn more about our editorial approach, explore The Direct Message methodology. Ten thousand bitcoins once bought two pizzas. Today, those same c…
Inside You
People who find financial stability later in life often develop a relationship with mone…
There's something that happens when money comes late. Not the relief of it, though that's real. Not the thrill of finally being able to say yes to th…
Inside You
If your retired parent seems fine but has quietly stopped making plans, stopped caring a…
A friend of mine brought something up over coffee a few weeks ago that I couldn't stop thinking about. She mentioned that her father, who retired abo…
Inside You
One bad interaction can undo years of brand building. Here’s the fix
To learn more about our editorial approach, explore The Direct Message methodology. Somewhere in a Starbucks in Hell's Kitchen, New York, a barista o…
Inside You
The 2016 Marketing Hall of Femme: celebrating women who lead differently
To learn more about our editorial approach, explore The Direct Message methodology. In 2016, Direct Marketing News named fifteen chief marketers to i…
Inside You
The data your dating app shares without telling you could put vulnerable users in real d…
This article was published in 2026 and references a historical event from 2018, included here for context and accuracy. To learn more about our edito…
Inside You
A high-functioning adult who manages everything and quietly falls apart may have grown u…
Behind that perfectly organized calendar and those flawless presentations lies a childhood spent keeping everyone else afloat — and the exhaustion is…
World
You don’t have an audience on X. You have borrowed access to one, and the terms ke…
An algorithm that learns to think for users will eventually learn to think without marketers entirely.