Digital

How technology quietly rewrites the way we communicate.

In 2016 roughly 45 out of every 100 Google searches sent someone to a website, and by the first four months of 2026 that number had fallen to 32, a loss of 13 clicks per hundred that happened quietly enough that most marketing dashboards are still measuring the channel as though it hadn’t

When an AI interaction goes badly, 38% of consumers blame the brand and not the AI vendor, which means every AI deployment in a customer journey is a brand risk that most legal and marketing teams are still treating as a technology decision

For twenty years Google held more advertising revenue than any company on earth. In 2026, Meta is forecast to overtake it by $4 billion on the back of an AI system that selects the audience, writes the creative, and optimizes the budget without a human in the loop

The brands earning durable loyalty stopped competing at the moment of purchase and started competing in everything the customer does with it afterward

There’s a specific half-second where your brain has already sorted an email into keep or delete — and it isn’t when you read the subject line

71% of patients think their healthcare provider’s website is failing them

The generation that grew up with paper catalogs may have understood something about attention that the modern algorithm still hasn’t figured out

Picking up a cereal brand you’ve never tried before can feel like a spontaneous decision — for many people, it may have quietly started with a phone ad two weeks earlier

The stack of misdelivered mail on an apartment lobby table might be one of the most expensive mundane objects in America

The most honest question a team can ask before running an experiment may be: are we actually willing to be wrong here?

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