Digital

How technology quietly rewrites the way we communicate.

The reason people who overcommunicate online often have the hardest time saying what they mean in person

The channel with 80% open rates is being ignored by almost everyone

How the food industry learned to use the language of wellness to sell products that have nothing to do with health

Google didn’t kill backlinks overnight, but it changed everything that made them matter

You can’t rank what Google can’t properly read

Why the foods and diets that get the most media attention are almost never the ones with the strongest evidence behind them

The truth behind bulk unsubscribes marketers don’t want to face

Your email list is a currency and most marketers are paying full price for counterfeit subscribers

A single negative review outweighs the praise of two positive ones

8 things chronically online people do in real life that reveal how much the internet has rewired the way they connect with others

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