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The Current
223 posts
Beyond the Apology: What the Heinz Controversy Reveals About Representation
This article was first published in 2024 and was last updated June 20, 2025. Tension: Brands promise inclusivity…
From BeyondTrust to Broader Doubt: The Breach That Hit a Nerve
This article was originally published in 2024 and was last updated June 20, 2025. Tension: In a hyper-connected…
When Trust Becomes Structure: The Babel Experiment One Year On
This article was originally published in 2024 and was last updated June 18, 2025. Tension: People crave more…
From rhetoric to reality: the quiet power of ownership at Babel PR
This article was originally published in 2024 and was last updated June 17, 2025. Tension: PR agencies preach…
Auto Trader Targets Underserved Demographics in Marketing
This article was originally published in 2023 and was last updated June 17, 2025. Tension: Brands say they…
When Art Took the Podium: The Lasting Power of 1968’s Olympic Message
This article was originally published in 2024 and was last updated June 17, 2025. Tension: A global celebration…
Amazon’s Drone Dreams, Ten Years In
This article was first published in 2015 and updated June 17, 2025. Tension: A decade of headlines promised doorstep‑by‑drone convenience,…
AI transforms the future of advertising
This article was first published January 2025 and updated June 16, 2025. Tension: Brands were promised instant hyper‑personalized ads from chat‑based…
When Metadata Becomes Message: Reclaiming Rich Results with Schema
This article was originally published in 2024 and was last updated June 16, 2025. Tension: Marketers expect Google…
B2B marketing trends to watch in 2025
This article was originally published in January 2025 and was last updated June 16, 2025. Tension: B2B marketing…