Browsing Category
The Digital Message
86 posts
Companies engage social media for coffee drinkers
This article was originally published in 2009 and was last updated on June 23, 2025. Tension: Coffee giants…
Sales & Marketing Thought Leaders to Follow in 2025
This article was originally published in February 2025 and was last updated June 13, 2025. Tension: We look…
Affiliate Lending Without Losing Trust: Rethinking Loan Partner Programs
This article was originally published in May 2025 and was last updated June 13, 2025. Tension: We want…
This 2001 digital travel campaign still has something to teach us in 2025
This article was originally published in 2001 and was last updated June 12, 2025. Tension: We crave authentic…
Cross-Posting Between Instagram and Facebook
This article was originally published in 2024 and was last updated June 12, 2025. Tension: We treat platform…
Intent marketing as a spectrum of readiness, not a point of sale
This article was originally published in 2019 and was last updated on June 10, 2025. Tension: Marketers still…
How ALC’s Rappaport helped turn a mail revolution into an evolution
This article was originally published in 2009 and was last updated on June 10, 2025. Tension: Culture praises…
Why a marketer needs data and soul to shape meaningful brands: Alicianne Rand’s case
This article was originally published in 2015 and was last updated on June 11, 2025. Tension: Alicianne Rand’s…
Lessons from email’s quiet masters on earning enduring attention
Tension: Brands still depend on email, yet subscribers would pay to escape swollen inboxes—every message now fights a…
Minnesota’s Fraud Fight: Why the MemberWorks Settlement Is a Warning for Every Consumer
This article was originally published in 2000 and was last updated June 11, 2025. Tension: Our drive for…