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The Digital Message
86 posts
Why consumers aren’t tired of email—they’re tired of lazy email
Tension: Marketers assume consumers are fatigued by email, yet data shows many actually want more brand communication—when it’s…
Why customer insight is still the most powerful tool in DeWalt’s marketing arsenal
This article was originally published in 2015 and was last updated on June 10, 2025. Tension: In a…
Reclaiming your first impression: A deeper look at authentic Instagram bios
Tension: We often think of Instagram bios as either personal flair or pure marketing copy, trapped in a…
Email’s silent renaissance within the British inbox
Tension: British consumers are supposedly drowning in inbox fatigue, yet UK open- and click-rates just hit their highest…
What the MemberWorks Scandal Can Teach Us About Data Privacy in 2025
This article was originally published in 1999 and was last updated on June 9, 2025 Tension: We want…
Staying ahead of the algorithm starts with curating the right voices
Tension: Generative-AI feeds, social commerce checkouts, and algorithmic “For You” pages evolve faster than quarterly planning cycles, making…
How to implement geo-targeting in marketing campaigns
Tension: Brands say they want to connect with local audiences, yet often deploy copy-paste strategies that ignore cultural…
How strategic outbound links can quietly improve your SEO rankings
Tension: Many site owners think linking out means leaking authority, yet Google’s guidelines reward pages that credibly cite…
Why release of PhD-level AI agents changes how we think about automation
Tension: Workers define themselves by specialized expertise, yet a new class of “PhD-level” AI agents threatens to out-perform…
What Robin Ritenour means when she says CMOs now own more than ever
This article was originally published in 2017 and was last updated on June 9 2025. Tension: CMOs are…
