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The Digital Message
86 posts
Your blueprint for building a results-driven digital marketing strategy
Global advertisers poured roughly US $1.1 trillion into media in 2024—more than 50 percent higher than 2019 levels.…
Beyond the Checkbox: How Smart Brands Build Trust Through Every Email
Tension: Most marketers want to grow global reach, but fear of non-compliance leads to hesitation and inconsistent messaging.…
Your social media footprint is louder than you think—here’s what brands (and people) overlook
Tension: We want intimacy and freedom in relationships, but many of our habits try to secure one by…
What Anthropologie’s Bluecore alliance teaches about respectful data-first marketing
Tension: A retailer’s promise to “see” every shopper collides with our private wish to stay unpredictable. Noise: Industry…
You don’t need more content—you need smarter interactions
Tension: Brands want deeper digital engagement, but traditional static content struggles to hold attention in a noisy, multitasking…
Competition now defines the soul of modern business
Tension: We measure our professional worth against a scoreboard that never stops adding digits—yet the more crowded the…
What AI gets wrong about language—and how to fix it
Tension: Business leaders want to make data-driven decisions with AI, but most tools today offer black-box outputs without…
Where speed meets error: the channel that fuels careless typos
Tension: We expect speed and brevity to work in our favor, yet we fear the sloppy mistakes that…
The Muse’s lesson in treating email as a living feedback loop
Tension: Social feeds dominate the hype cycle for reaching Gen Z and young professionals, yet some of the…
Reaching the new American mainstream: what modern marketing must understand
Tension: Modern American identities are more fluid than ever—yet marketers keep searching for a single “mainstream.” Noise: Simplistic…