Digital

How technology quietly rewrites the way we communicate.

Mobile and social got the buzz, but email and phone still close the sale

If your customer walked into your office today, could you have a real conversation with them?

The database acquisitions nobody covered in 2008 explain why your marketing data costs what it does today

The Super Bowl is a $4 million conversation you can join for free

Millennials still open their mailboxes, and marketers keep forgetting that

Budget cuts made your marketing safer, and that’s the most dangerous thing that could happen

Verizon spent two decades building a logo that seven out of ten people couldn’t name

Consumers already told you how they want to be reached and you’re still guessing

Half your customers still want something in their mailbox and you stopped sending it

General Mills saved $1.8 million by stopping the habit of recreating what they already owned

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