Illinois directed its economic development agency to stop processing new data center tax deals starting this…
The Direct Message: The backlash is real, but it is happening at the margins of a system that, for now, remains mostly unchanged.
What’s happening right now — and what it actually means.
The Direct Message: The backlash is real, but it is happening at the margins of a system that, for now, remains mostly unchanged.
Indiana's data center sales tax exemption was pitched as a tool to attract a growing industry.
The Direct Message: An exemption written for a $50 million data center in 2008 has no honest application to a $5 billion AI facility in 2025.
The Direct Message: Marketing’s measurement problem wasn’t AI.
The number that changed everything was not a small one.
To learn more about our editorial approach, explore The Direct Message methodology.
On May 7, 2026, Cloudflare reported quarterly revenue of $639.8 million — up 34% year-over-year, the highest single quarter in the company's history.
Every June, the Croisette becomes a secondary market for advertising industry status.
Sometime before the Cannes Lions submission deadline in 2025, someone at the Brazilian agency DM9 made a decision.
In early 2026, Invoca published a consumer study on AI interactions that should have moved faster through marketing leadership than it did.
The Direct Message
Free. Weekly. No spin, no outrage, just the decision and its consequences.
Join the newsletter