- Tension: In an era of rapid digital transformation, marketers grapple with identifying strategies that truly resonate and drive meaningful engagement.
- Noise: The industry often equates success with flashy campaigns and the latest tech trends, overlooking the foundational elements of effective marketing.
- Direct Message: Authentic, customer-centric strategies that prioritize genuine connection over gimmicks are what set leading marketers apart in today’s landscape.
This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live.
Our panel of independent judges got to work before the holidays, reviewing the submissions for 2020’s Campaign, Marketing Tech Company, and Personality Awards. From their work, we’ve generated a list of finalists. We’ll be announcing the winners at the Awards ceremony at the Dream Midtown on Thursday, February 20. We’ll also be announcing overall winners for Campaign of the Year and Marketing Tech Company of the Year.
Tickets will be on sale next week: watch this space.
Campaigns
Retail:
Selligent*
Healthcare:
Pathway
Ogury and AdCouncil
Consumer:
Conversant
Acquia and VMLY&R (Nashville)
Sports & Entertainment:
AdColony*
B2B:
StoneTurn
ON24
Companies
AdTech/Programmatic:
Conversant
MRP
Analytics/Data Platform:
LeanData
Invoca
Content Marketing:
Sitecore
Vennli
Email Marketing:
MessageGears
Phrasee
Marketing Automation:
Acquia
Bluecore
Marketing Cloud:
Selligent
Sprinklr
Mobile Marketing:
CleverTap
Simpli.fi
Personalities
Marketing Tech Executive of the Year:
Cynthia Sener
Grad Conn
Marketer of the Year:
Jennifer Wong
Valerie Jennings
*Outright winner.
