DMN Awards 2020: Announcing the Finalists

  • Tension: In an era of rapid digital transformation, marketers grapple with identifying strategies that truly resonate and drive meaningful engagement.
  • Noise: The industry often equates success with flashy campaigns and the latest tech trends, overlooking the foundational elements of effective marketing.
  • Direct Message: Authentic, customer-centric strategies that prioritize genuine connection over gimmicks are what set leading marketers apart in today’s landscape.

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live.

Our panel of independent judges got to work before the holidays, reviewing the submissions for 2020’s Campaign, Marketing Tech Company, and Personality Awards. From their work, we’ve generated a list of finalists. We’ll be announcing the winners at the Awards ceremony at the Dream Midtown on Thursday, February 20. We’ll also be announcing overall winners for Campaign of the Year and Marketing Tech Company of the Year.

Tickets will be on sale next week: watch this space.

 

Campaigns

Retail:

Selligent*

Healthcare:

Pathway

Ogury and AdCouncil

Consumer:

Conversant

Acquia and VMLY&R (Nashville)

Sports & Entertainment:

AdColony*

B2B:

StoneTurn

ON24

Companies

AdTech/Programmatic:

Conversant

MRP

Analytics/Data Platform:

LeanData

Invoca

Content Marketing:

Sitecore

Vennli

Email Marketing:

MessageGears

Phrasee

Marketing Automation:

Acquia

Bluecore

Marketing Cloud:

Selligent

Sprinklr

Mobile Marketing:

CleverTap

Simpli.fi

Personalities

Marketing Tech Executive of the Year:

Cynthia Sener

Grad Conn

Marketer of the Year:

Jennifer Wong

Valerie Jennings

*Outright winner.

Picture of Abby Miller

Abby Miller

Abby Miller is the editor of DMNews.

MOST RECENT ARTICLES

Texas’s app-store age-verification law remains in effect after the Supreme Court declined to block it, making it the first of four state app-store age-verification laws to actually take effect while the other three remain stalled into 2027

Google’s AI Overviews now answer forty eight percent of all search queries, and more than half of all searches end without a single click, yet marketing teams are still building quarterly reports around a number that stopped meaning what it used to

Brands have spent two years handing vendors more customer data to power AI personalization, and only now is anyone asking who actually keeps the value once that data leaves the building

Indiana outbid every other state for data centers with what is now the largest single subsidy package in the country, and lawmakers have not said yet what happens when the bill for it comes due

Virginia is still the largest data center market on the planet, with roughly two hundred facilities packed into a single county, and its legislature is now fighting over whether to keep a sales tax exemption worth an estimated one point nine billion dollars a year

Meta is replacing up to ninety percent of its content review staff with AI, and the marketers most exposed are the ones who have never had to argue with a machine about why their account got flagged