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Virginia projected its data center tax exemption would cost $1.5 million a year when it was created in 2008. In fiscal 2025, the state’s own report put the actual cost at $1.9 billion — a gap that has become a reference point in data center tax debates in more than a dozen other states.

AI has not solved marketing’s measurement problem, it has raised the stakes, because boards now expect proof of ROI at the same time as the tools that were supposed to provide it have made attribution harder to defend

Ohio suspended its data center tax break after the cost to the state hit $1.6 billion — eleven times what legislators had approved — making it the first major US state to pull back on AI infrastructure incentives over actual fiscal cost

In 2016 roughly 45 out of every 100 Google searches sent someone to a website, and by the first four months of 2026 that number had fallen to 32, a loss of 13 clicks per hundred that happened quietly enough that most marketing dashboards are still measuring the channel as though it hadn’t

One day my children will describe me to their own kids in three sentences, and I have started wondering, a little anxiously, which three they’ll choose

At twenty I thought independence meant needing no one, at thirty it means choosing carefully who I let need me, and I suspect at sixty it changes again

Starbucks is now selling almost as much protein cold foam as flat whites, which means customers are paying two extra dollars to make their coffee taste a little more like a protein shake

Thought by Carl Jung: “The persona is a complicated system of relations between individual consciousness and society, fittingly enough a kind of mask, designed on the one hand to make a definite impression upon others, and, on the other, to conceal the true nature of the individual.”

Thought of the day from Carl Jung: the things that irritate us about other people can lead us to a better understanding of ourselves

The reason some people apologize before they even speak isn’t low confidence — it’s that they were raised to make themselves small so the room would stay calm

couple dinner table

The reason long marriages go quiet isn’t that love faded — it’s that two people have finally said enough to each other that silence became a place they both live comfortably

Nearly 150,000 tech workers have been laid off so far in 2026 with AI cited as the reason, at companies that are simultaneously posting record revenues, and the gap between those two facts is starting to show up in public opinion data about every brand associated with the industry

Research on influence shows that expert opinion is most likely to be ignored precisely when the stakes of ignoring it are highest

The reason we feel guilty resting isn’t laziness — it’s that somewhere along the way we were taught our worth was a thing we had to keep re-earning

The reason retired men often go quiet isn’t contentment — it’s that no one ever taught them how to be needed in a way that doesn’t involve a paycheck

A nurse told me my scheduled surgery would be routine, and I realized routine is a word doctors use to calm the person who is doing the math on her own life

NASA’s acting administrator called it ‘the closest we have ever come to discovering life on Mars’ — here’s what the science actually says

Mihaly Csikszentmihalyi spent decades studying peak human experience — and his research on flow suggests creativity isn’t a gift so much as a condition you can learn to enter

People who make coffee at home every single morning aren’t always trying to save money — sometimes it’s just the one ritual that makes the start of the day feel like it belongs to them

Psychology says people who let others go first in line when they seem rushed display these 6 situational awareness traits that most people are too self-focused to develop

Psychology says people who clean as they cook instead of leaving everything for the end display these 8 distinctive traits

Adults who say their spouse is their only real friend aren’t always describing a problem — sometimes they’re describing a life that slowly reorganised itself around one person

WPP left its beach at Cannes Lions this year after holding it for years and an independent AI agency took the space, which is a minor real estate story that happens to describe the entire holding company model in a single transaction

Nobody prepares you for how much you’ll want to call the person who’s gone when something small and good happens — the ordinary moments are the ones that make absence sharpest

Studies suggest only 51% of Americans read a book last month — and audiobooks may be filling a gap, but not quite closing it

People who still carry cash aren’t always distrustful of technology — sometimes a wallet with physical bills is just a small, satisfying way to feel like spending is real

People who use AI for emotional support aren’t always lacking real connection — for some, it may just be the one place they can be entirely unedited without worrying about the weight they’re putting on someone else

NASA says the Roman Space Telescope will collect up to 20,000 terabytes of data — and all of it will be freely available to the public

An agency submitted fabricated case study materials to Cannes Lions last year, won a Grand Prix and 11 other awards on the strength of them, had all 12 revoked, and the festival responded by requiring every future entry to be personally signed off by the CEO and the CMO

For twenty years Google held more advertising revenue than any company on earth. In 2026, Meta is forecast to overtake it by $4 billion on the back of an AI system that selects the audience, writes the creative, and optimizes the budget without a human in the loop

The brands earning durable loyalty stopped competing at the moment of purchase and started competing in everything the customer does with it afterward

Scientists can now mark the exact point a behavior stops being a decision, and for anyone who watches themselves for a living it names something you have felt happen and never timed

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