Latest Articles

WPP left its beach at Cannes Lions this year after holding it for years and an independent AI agency took the space, which is a minor real estate story that happens to describe the entire holding company model in a single transaction

Nobody prepares you for how much you’ll want to call the person who’s gone when something small and good happens — the ordinary moments are the ones that make absence sharpest

Studies suggest only 51% of Americans read a book last month — and audiobooks may be filling a gap, but not quite closing it

People who still carry cash aren’t always distrustful of technology — sometimes a wallet with physical bills is just a small, satisfying way to feel like spending is real

People who use AI for emotional support aren’t always lacking real connection — for some, it may just be the one place they can be entirely unedited without worrying about the weight they’re putting on someone else

NASA says the Roman Space Telescope will collect up to 20,000 terabytes of data — and all of it will be freely available to the public

An agency submitted fabricated case study materials to Cannes Lions last year, won a Grand Prix and 11 other awards on the strength of them, had all 12 revoked, and the festival responded by requiring every future entry to be personally signed off by the CEO and the CMO

For twenty years Google held more advertising revenue than any company on earth. In 2026, Meta is forecast to overtake it by $4 billion on the back of an AI system that selects the audience, writes the creative, and optimizes the budget without a human in the loop

The brands earning durable loyalty stopped competing at the moment of purchase and started competing in everything the customer does with it afterward

Scientists can now mark the exact point a behavior stops being a decision, and for anyone who watches themselves for a living it names something you have felt happen and never timed

A Clemson study reframed consumer happiness and the finding is this: shopping calms stress for an afternoon, but the purchases that actually raise long-term wellbeing are the ones that disappear into how someone already lives

Goleman’s research found that EI competencies outpace cognitive skill in distinguishing star performers — and that’s still worth taking seriously

There’s a specific half-second where your brain has already sorted an email into keep or delete — and it isn’t when you read the subject line

71% of patients think their healthcare provider’s website is failing them

The generation that grew up with paper catalogs may have understood something about attention that the modern algorithm still hasn’t figured out

Picking up a cereal brand you’ve never tried before can feel like a spontaneous decision — for many people, it may have quietly started with a phone ad two weeks earlier

Most Tesla owners probably aren’t flooring it at every light — and the car may be built for exactly the driving they actually do

The stack of misdelivered mail on an apartment lobby table might be one of the most expensive mundane objects in America

The most honest question a team can ask before running an experiment may be: are we actually willing to be wrong here?

Social ads and search ads aren’t really competing with each other — for many people running both, they may simply be doing entirely different things

The loyalty card sitting at the back of someone’s wallet, half-stamped and forgotten, may be a small portrait of how most customer relationships actually end

The way a company treats its best existing customers isn’t always as strategic as the energy it puts into chasing new ones — and that imbalance can quietly cost a lot

Not every customer is worth saving, and that’s where the profit hides

When a brand emails you a birthday discount for a product you returned, it tends to say one thing clearly — they have your data but haven’t bothered to understand it

The companies that are quietly thriving with AI in their marketing tend to have something in common — and it usually isn’t the technology they chose

Google+ launched without ads, and that silence spoke louder than any campaign

People don’t search the way businesses name things — and websites that ignore that gap tend to wave goodbye to visitors before the conversation ever starts

Caltech astronomers say a hidden planet may be quietly reshaping the outer Solar System — and the evidence is mounting

Research suggests one overlooked part of the immune system may help explain why some people age with more resilience than others

Research suggests AI may not take your job directly — but people who learn to use it well may quietly become harder to replace

Research suggests you may not be bad at languages — you may just be trying to learn them in the least motivating way possible

Research suggests your brain may already know when an old pattern is no longer helping you — here is how to start listening before you repeat it again

See more